Peak season doesn’t reward panic - it rewards preparation.

In this episode of Retail Reckoning, myself, Clare Bailey and e-commerce pro Steph Briggs lay out the Q4 playbook: three website fixes you can do this week, email + remarketing that actually converts, the simple SEO steps most indies skip, and the ops guardrails that stop Christmas disasters before they start.

Plus, how to keep the human touch that Amazon can’t copy.

Preparation beats panic. So click play to learn how to do it.