The Pleasurepreneur Podcast with Regan Figg

If you're mid-launch and wondering why it feels so hard... chances are it's not your content or your offer.

It's whether the version of you showing up to sell it is regulated, energised, and actually protected enough to hold conviction all the way through.

In part two of this series, Regan shares the final five of her 10 launch rituals... the ones that happen during the launch itself, and the ones most people skip entirely. From running a pleasure project on the side to protecting your evenings with a literal brick, these are the practices that keep a launch feeling good from open to close.

If you haven't listened to part one yet, head back there first for rituals one through five.

Timestamps

00:00 Welcome to the Pleasurepreneur Podcast
00:49 Part Two Setup
01:37 Ritual 6: Run a Pleasure Project Alongside Your Launch
04:08 Ritual 7: Celebrate Throughout, Not Just at the End
06:38 Ritual 8: Protect Specific Hours (Yes, Even During a Launch)
10:10 Ritual 9: Keep Weekends as Weekends
14:05 Ritual 10: No Premature Evaluation
17:49 Full Recap of All 10 Rituals
19:43 Free Launch Resources
21:34 Closing

What You'll Learn in This Episode

• Why running a pleasure project completely separate to your launch actually makes your launch more magnetic
• How withholding celebration until the finish line is both bad strategy and bad for your wellbeing
• The Brick device Regan uses to protect her evenings (and why depletion pretending to be dedication isn't conviction)
• Why keeping weekends as weekends during a launch is a capacity strategy, not laziness
• What premature evaluation actually costs you mid-launch, and how to track numbers without letting them dictate your energy

Resources + Links

• Join the Pleasurepreneur Mastermind waitlist for free access to the five-day Launch Like a Pleasurepreneur Telegram experience and the $20,000 launch content goldmine: reganfigg.com/mastermind
• Follow Regan on Instagram: @regan_figg

Support the show

If your launches feel like a bit of a gamble even when you've already got clients and testimonials... I bet you're missing these 5 things (and 5 more in the next episode)! 

Be warned : This episode is going to change the way you think about what actually makes a launch work.

You'll walk away with five rituals that most people skip entirely because they don't look like work. But they'll help your launch work.

Regan gets specific and practical about what she does before every single launch, and why pleasure is not the opposite of performance. It is the strategy. From defining success on your own terms to 10X-ing your goals with audacity, these are the behind-the-scenes rituals that make launches feel good and create 5 figure results.

Timestamps

00:00 Welcome to the Pleasurepreneur Podcast
01:10 Why Launch Rituals Matter
02:47 Pleasure as Performance Strategy
04:01 Ritual 1: Define Success on Your Own Terms
08:29 Ritual 2: Plan Launch Fun
10:21 Ritual 3: 10X Your Goals
13:45 Ritual 4: Run a Desire Check
16:00 Ritual 5: Curate Your Input
17:41 Recap and Part Two Preview
18:27 Join the Mastermind Waitlist
19:42 Closing

What You'll Learn in This Episode

• Why defining both extrinsic and intrinsic goals before a launch changes everything (and what most people never even think to write down)
• How deliberately planning fun during a launch actually protects your energy and your results
• The 10X goal method and why aiming for the audacious version pulls something completely different out of you
• How to run a desire check on your launch tactics so you're only doing what actually feels like a genuine yes
• Why comparison during a launch is absolutely deadly and how to curate your input to protect your conviction

Resources + Links

• Join the Pleasurepreneur Mastermind waitlist and get access to the five-day Launch Like a Pleasurepreneur Telegram experience from July 27: https://reganfigg.com/launch/
• Follow Regan on Instagram: @regan_figg

Support the show

If you've been scrolling and watching everyone else's "overnight success" while wondering why it's not happening for you ... this episode is the pep talk you need.

You'll feel lighter, excited for what's to come and reignite your momentum just from tuning in to this Pleaurepreneur frequency....I mean episode. 

Regan unpacks why comparing yourself to other people's highlight reels sends your nervous system into a stress response, and why that stress response has you inventing problems in your business that don't actually exist. She shares deeply personal stories of the impact she had no idea she was making, and introduces the "adjacent principle," the idea that your effort often creates results through avenues you never expected or planned for.

This episode is an invitation to stop focusing on what feels broken, and start tuning into the evidence of what's already working in your favour.

Timestamps

00:00 Welcome to the Pleasurepreneur Podcast 
00:49 The Overnight Success Trap 
02:54 Stress Response and Mind Drama 
06:44 Proof Your Work Matters 
09:14 The Adjacent Principle 
11:50 Focus Creates Evidence 
13:24 Build Your Desire Menu 
14:27 Honour Your Desires Without Overthinking 
17:18 Your Next Steps and Invitation

What You'll Learn in This Episode

• Why "overnight success" stories on the internet are rarely the full story, and why comparing yourself to them keeps you stuck
• How stress activates a threat response that has you inventing problems and pivoting unnecessarily
• Why your work is likely making a bigger impact than you realise, even when it feels quiet
• The adjacent principle: how your effort can create the results you want through completely unexpected avenues
• How to build a "desire menu" and focus on the evidence of what's working for you

Resources + Links

• Join the Pleasurepreneur Mastermind waitlist: reganfigg.com/mastermind
• Follow Regan on Instagram: @regan_figg

Support the show

There are bits of your business that you keep avoiding. The invoices stacking up. The content ideas that never get made. The email sequence that follows you around your to-do list like an annoying little passenger.

In this episode, Regan dives into why we avoid the "boring bits" of business, and why that avoidance quietly costs us our income, our clients, and our momentum.

She draws a surprising parallel from her past work as a pleasure coach for mums (responsive vs. spontaneous desire) to explain why some tasks will never spark you the way others do, and what to actually do about it. Spoiler: it's not about trying harder or becoming more disciplined.

This episode hands you three simple, practical ways to make the boring stuff feel genuinely good to do, so you stop avoiding the things that actually move the needle.

Timestamps

00:00 Welcome to the Pleasurepreneur Podcast 01:27 Why Business Feels Boring 04:05 The Busywork Avoidance Trap 05:10 Desire Types Explained 07:29 Responsive Desire in Business 09:45 Delete, Delegate, or Swap 11:32 Weave in Pleasure 13:31 Use Novelty for Motivation 18:42 Micro-Rewards That Work 23:56 Coaching and Freebie Invite 27:09 Wrap Up and Goodbye

What You'll Learn in This Episode

• Why the boring, indirect tasks in your business are the ones most likely to get avoided, and what that avoidance is actually costing you
• The difference between responsive and spontaneous desire, and how it shows up in your motivation toward business tasks
• A simple first filter to apply to any boring task: can you delete it, delegate it, or swap it for something more rewarding?
• Three practical strategies to make any task more enjoyable: weaving in pleasure, adding novelty, and using micro-rewards
• Real examples of novelty and micro-rewards Regan has used with clients (and her own kids!)

Resources + Links

• Join the Pleasurepreneur Mastermind waitlist (doors open August 3rd, waitlist members get exclusive bonuses): reganfigg.com/mastermind
• Grab the free guide with extra examples of pleasure, novelty, and micro-rewards CLICK HERE
• Follow Regan on Instagram: @regan_figg

Support the show

What if the same thing that's stopping you from hiring support is the exact same thing stopping you from your next level of success?

In this episode, Regan unpacks a conversation she had on a consult call with a woman who'd been in business for almost a decade but still didn't believe she'd reached a "base level" to invest in support. Sound familiar?

Regan breaks down why this isn't a money problem or a strategy problem... it's an identity problem. The same stories that keep you from investing in support are the ones keeping you stuck, playing small, and disconnected from the business you actually want.

This episode will have you looking at your own decision-making in a whole new way, and finding the pleasure on the other side of it.

Timestamps

00:00 Welcome to the Pleasurepreneur Podcast
00:49 The Consult Call That Sparked This Episode
02:28 Why This Pattern Shows Up Everywhere in Business
03:35 Busywork vs. Looking at the Real Problem
04:18 Your Decision-Making Is a Mirror
06:08 The Bigger the Motor, the More Muck
09:08 What Actually Happens on a Consult Call
10:08 It's Not "Should I Invest?", It's "What's Stopping Me?"
10:59 Becoming the Woman Who Already Has It
12:14 Work With Regan Before July 1st

What You'll Learn in This Episode

• Why your hesitation to invest in support has nothing to do with money or readiness
• How your decisions around support are a direct mirror of how you're operating in every part of your business
• The "bigger the motor, more muck" analogy, and why growth always brings your subconscious stuff to the surface
• Why playing small keeps things comfortable but keeps you stuck
• A powerful identity question to help you make decisions as the woman you're becoming, not the woman you've been

Resources + Links

• Related episode: How I Hire My Mentors and Never Regret It: The Pitfalls, The Red Flags, and The Things to Consider When Hiring Your Next Mentor
  Listen on Apple Podcasts or Spotify
• Book a consult call with Regan before prices increase July 1st: reganfigg.com/coaching
• Follow Regan on Instagram: @regan_figg

Support the show

In this episode, Regan dives into something that comes up again and again with her clients: overgiving and undercharging. She explores why this pattern is so common for women (hint: it starts long before business), why it's not the noble move it feels like, and exactly what it's costing you and your clients.

This episode is an invitation to stop over-delivering to compensate, and start leading with the confidence, clarity, and boundaries your clients actually need from you.

Timestamps

00:00 Welcome to the Pleasurepreneur Podcast
00:49 Urgency, Motivation, and What Activates You
03:21 Overgiving and Undercharging: Why It Happens
05:13 The Hidden Costs: Resentment, Avoidance, and Burnout
06:55 Why Overgiving Isn't Noble... It's Avoidance
08:46 What Your Clients Are Actually Missing Out On
12:21 FEE: Fair Energy Exchange
13:39 Stop Overgiving. Start Leading.
14:48 The Root Cause and Its Symptoms
15:55 Working Together One on One
17:31 Your Mindset Exercise: 20 Benefits for Each
18:11 Apply to Work With Regan + Closing

What You'll Learn in This Episode

• Why overgiving and undercharging is far more common for women, and where it actually comes from
• Why this pattern isn't generous... it's actually a way of avoiding discomfort
• How overgiving harms your clients by weakening your leadership and reducing their resourcefulness
• What a fair energy exchange really means (and what FEE stands for!)
• The symptoms showing up in your business that are likely connected to this deeper pattern
• A journaling exercise to start shifting your mindset and behaviour around this today

Resources + Links

• Apply for 1:1 Coaching with Regan (two spots open, prices increase July 1): reganfigg.com/coaching
• Pleasurepreneur Mastermind waitlist: reganfigg.com/mastermind
• Follow Regan on Instagram: @regan_figg

Support the show

What if the secret to staying consistent in your business wasn't more willpower... but more pleasure?

Regan returns to the Pleasurepreneur Podcast after an intentional break (with zero guilt about it!) to have an honest conversation about one of the most misunderstood dynamics in business: discipline and consistency.

She's noticed a lot of noise online pushing the idea that to be disciplined, you have to sacrifice enjoyment. That it has to feel hard. That pleasure is somehow the lazy option.

And she's here to lovingly call that out.

In this episode, Regan explores why pleasure isn't the opposite of discipline... it's actually what makes discipline sustainable. She walks through James Clear's four laws of behaviour change from Atomic Habits and shows exactly how pleasure is woven through every single one, and how you can use them to build habits in your business that your brain actually wants to repeat.

This one is equal parts relief and activation. Whether you've been white-knuckling your way through your to-do list or wondering why your consistency keeps slipping, this episode is for you.

Timestamps

00:00 Welcome to the show
00:49 The Lost Recording
01:39 Why Regan Took an Intentional Break
02:28 The Problem With Discipline vs. Pleasure Conversations
04:05 Why Pleasure Makes Discipline Sustainable
06:00 James Clear's Atomic Habits Framework
08:28 Law Two: Make It Attractive
09:37 Law Three: Make It Easy
11:17 Law Four: Make It Satisfying
12:41 Building Consistency Without Force
15:45 Work With Regan
16:52 Wrap Up + Subscribe

What You'll Learn in This Episode

• Why the "either/or" framing of discipline vs. pleasure is costing you results
• How pleasure functions as intelligence, not indulgence
• How James Clear's four laws of behaviour change map directly onto your brain's reward system
• Practical ways to make showing up in your business more attractive, easy, and satisfying
• Why consistency isn't built through force... and what to do instead

Resources Mentioned

• Atomic Habits by James Clear
• Play More, Make More Guide 
• Work with Regan 1:1 — two spots open before end of financial year at current rate (9K for six months)
• Join the Pleasurepreneur Mastermind waitlist

Follow Regan

• Instagram: https://instagram.com/regan_figg

Support the show

Big decisions in business often come with fear. Not because you’re not ready. Not because you “don’t believe in yourself enough.” But because your brain is wired to protect what you already have.

In this episode of The Pleasurepreneur Podcast, Regan unpacks what’s happening in your nervous system when you’re standing at an edge. The investment, the pivot, the bold offer, the mastermind, the next-level move that you want… and also feel scared to choose.

You’ll learn about loss aversion, the very human mechanism that makes potential loss feel heavier than potential gain, and how it shows up for you as both the buyer and the seller.

This is not an episode about bypassing fear or manipulating yourself into a yes. It’s about making grounded, informed decisions with self-trust, even when fear is present.

Timestamps

01:00 Why big decisions feel scary and how to meet them with calm

05:00 What your brain is scanning for when risk is present

09:00 Regan’s long-distance love story and choosing desire with uncertainty

10:00 The Pleasurepreneur Mastermind example and the fear of “losing money”

11:00 How loss aversion shows up when you’re selling and fear rejection

13:00 The hidden cost of staying where you are

15:00 Practical tools to make grounded decisions without overriding fear

What You’ll Learn

• Why fear is normal when you’re making aligned next-level decisions
• What loss aversion is and why it impacts both buying and selling
• How fear can masquerade as logic, readiness, or “maybe next round”
• The cost of staying in familiar territory and why your brain ignores it
• A grounded decision process that includes your brain and your body

Links + Resources Mentioned

• Pleasurepreneur Mastermind: Join the waitlist for early access, limited spots, and exclusive bonuses. https://reganfigg.com/mastermind
  
  

Work With Regan 1:1

• Apply for 1:1 Coaching: https://reganfigg.com/coaching

Follow Regan

• Instagram: https://instagram.com/regan_figg

Support the show

What if the reason your business feels heavy, slow, or stuck isn’t strategy, but boredom?

In this episode of The Pleasurepreneur Podcast, Regan explores how taking your business too seriously can quietly drain your energy, dull your desire, and block momentum. She shares why bringing more fun, playfulness, and pleasure into your work isn’t frivolous. It is strategic.

Inspired by a playful Instagram reel that went a little viral and sparked a lot of “me too” moments, this episode is a gentle but potent invitation to loosen the grip, question the rules you’re following, and reawaken the parts of you that feel alive, cheeky, and deeply you.

Because pleasure isn’t the reward. It’s the path. ✨

Episode Timestamps

• 00:00 Welcome and the pleasure-led intention for your business
• 01:00 The playful reel that sparked this conversation
• 03:00 Why seriousness and obligation drain your business energy
• 06:00 When your business starts boring you and what it’s costing you
• 09:00 How boredom blocks sales, visibility, and growth
• 11:00 The stories we carry about fun, success, and being taken seriously
• 13:00 Why pleasure creates better results because of it
• 14:30 The “What Would Pru Do?” identity exercise
• 17:00 Bringing playful, audacious energy back into your business
• 18:30 Invitation to deepen your pleasure-led work

What You’ll Learn in This Episode

• Why boredom, heaviness, and obligation quietly limit your income
• How pleasure activates motivation, momentum, and your reward system
• The connection between fun, authenticity, and calling in ideal clients
• How to audit your business for what no longer fits who you’re becoming
• A powerful identity exercise to access more playful, confident action

Try This After Listening

Ask yourself:

• Where in my business am I doing things out of obligation?
• What feels boring, heavy, or overly serious right now?
• How could this be lighter, more fun, more me?

Then play with the question: “What would my most playful, audacious, pleasure-led self do here?”

No pressure to act on everything. Just let your desire lead the ideas.

Links & Resources Mentioned

• 👉The IG reel that went viral 

Pleasurepreneur Mastermind Waitlist

• 💫 Join the Waitlist for early access and exclusive bonuses:
   👉 https://reganfigg.com/mastermind

Follow Regan on Instagram

• 📸 https://instagram.com/regan_figg
  
  

If this episode stirred something in you, come tell Regan. Send a DM, share the episode, or let this be your permission slip to bring more play, lightness, and pleasure into your business this week.

Because when business feels good, results follow. 🌹✨

Support the show

Thinking about increasing your prices? This episode is your permission slip to stop overcomplicating it and start embodying your next-level self.

Regan peels back the layers of what it really takes to raise your prices — and it's not about adding more bells, bonuses, or busywork. It’s about who you become in the process.

Whether you're in the early stages of business or ready to expand, you'll learn:

✨ Why the desire to increase your prices is a signal (not something to ignore)
 ✨ What’s actually stopping you — and how to move through it
✨ How raising your prices benefits your clients (yes, really)
✨ The identity shifts that create more value than any bonus ever could
✨ Regan’s personal story of what she had to upgrade at home before upgrading her business

If you’ve been undercharging, people-pleasing, or second-guessing the value of your work — this is the conversation that will shift everything.

Timestamps

00:00 Welcome to the Podcast
00:49 Recap of Five Days of Fire
02:59 The Real Reason to Raise Your Prices
04:56 The Identity Shift in Raising Prices
10:56 Personal Story: My Price Increase Journey
16:02 Final Thoughts and Invitation

🎧 Listen next on Spotify: Stronger Than Strategy

🎧 Listen next on Apple Pod: Stronger Than Strategy

 — the episode I mention where we first played this pricing game.

💌 WORK WITH ME:

If you're ready to raise your prices, expand your energy, and build a business that reflects the woman you're becoming — Five Days of Fire is the next right step.

It’s a free 5-day experience where we’ll burn down what you don't need, to achieve what you really want in business. Available until October 31.
 🔥 Join here

And if you're ready for personalised support, I have 2 spaces available for 1:1 coaching. Let’s map out your next moves and build the business that feels wildly aligned and deeply supportive.
🌹 Apply here

💌 FIND ME ON INSTAGRAM:

@regan_figg
– Come slide into my DMs and tell me if you’re raising your prices. I’d love to celebrate you!

Subscribe & Review: Enjoyed today’s episode? Make sure to follow, subscribe, and leave a review! It helps more Pleasurepreneurs find their way here.

Support the show