The Plumber Marketing Podcast

A happy plumbing customer can become a steady source of future business—if you have a system that encourages referrals. Matt Law shares how one contractor generated more than $5 million in referred revenue and explains how plumbers can put the same principles to work. Learn how to deliver an exceptional customer experience, thank customers after service calls, request reviews, offer referral rewards, and track recommendations. Discover why even a small gift can make a lasting impression.

How do you create growth that builds on itself? Matt Law shares four keys: develop Unique Selling Points that increase conversions, continually grow your database, use multiple marketing channels to generate opportunities, and automate follow-up so prospects aren't forgotten. Learn how these principles form one connected system capable of compounding your plumbing company's growth.

When you're running a plumbing company, there's never a shortage of things demanding your attention. Matt Law explains how to distinguish a true priority from another interruption and shares the productivity principles he uses to stay organized. Learn how Big Rocks, the Four Quadrants, calendar blocking, planning, Basecamp, checklists, SOPs, and delegation can help you regain control of your week.

People aren't just searching Google for plumbers anymore—they're asking AI who they should hire. Matt Law explains how Answer Engine Optimization works and what can make your plumbing company more visible and trustworthy to AI. Learn why a healthy website, consistent business information, reviews, citations, service pages, local content, FAQs, social activity, and real-world proof all matter.

Your plumbing company may be getting calls and leads, but how much business are you leaving on the table? Matt Law introduces the Marketing Score and explains how to evaluate the complete health of your website, Google presence, advertising, reviews, USPs, referrals, follow-up, CRM, and automation.

Could buying an existing plumbing company be faster than building one from scratch? Absolutely—but there are risks that don't show up in the asking price. Matt Law explains what buyers should investigate in the books, revenue, customers, marketing expenses, staffing, and seller transition. You'll also learn why a plumbing company with a great reputation and terrible marketing might be exactly what you want—and why winning over the existing team before making major changes can be critical to successful growth.

When someone needs a plumber, they aren't going to wait forever for you to call back. In Part 2, Matt Law shows how plumbers can combine human service with technology to respond faster and convert more opportunities. Learn how phone systems, AI backup, automated SMS and email, scheduling, CRM integration, and lead nurturing work together—and how measuring ROAS tells you which channels deserve more of your marketing budget.

Need more plumbing leads? Before spending another dollar, make sure you understand how the entire system works. In Part 1, Matt Law breaks down Google Ads, Local Service Ads, Meta, shared leads, targeting, landing pages, reviews, and the other factors that determine whether your marketing produces real customers. Learn why buying leads isn't a growth strategy by itself—and what needs to happen before you can profitably scale your advertising.

Some homeowners want details. Others just want the bottom line. In Part 2, Matt Law teaches plumbers how to recognize personality types and adapt their presentation to every customer. Learn how better communication naturally leads to stronger relationships and more closed sales.

Every plumbing estimate is an opportunity to build trust. In Part 1 of this sales series, Matt Law shares practical techniques that help plumbers improve conversion rates through preparation, professionalism, education, and a proven sales process designed to create confident customers instead of price shoppers.