I've wanted to do this for a while: The PO Show! is officially becoming a thing.

And while the show may carry my nickname thanks to the need for distinctive assets, it's really about what you and I get to learn from the smart cookies who join as guests.

The PO Show! unpacks real marketing wisdom from business owners and experts from all over who've actually rolled up their sleeves to build brands. We take a curious look at what actually works, so you can build brands worth remembering and buying.

Every episode is served up in two ways to listen, with zero patience for grift, empty jargon, or shiny objects. Tuck into the Brand Builder for the full story and parables for learning, or grab the PO Notes if you just want the tasty takeaways in 10-15 minutes.

Or use the short version to test a guest you're not familiar with, then dive into the longer version to learn more. You know, Long and Short. (Thanks, Les and Peter.)

Going live next Wednesday, September 9th: the pilot, plus two full guest episodes, each in both Brand Builder and PO Notes form. Five episodes, day one.

Hit follow on the show page so you don't miss it.