The power of a podcast is undeniable. Podcasting is a powerful way to connect with your audience. It’s a great tool for building trust and establishing yourself as an authority in your field.

If you have a business, podcasting can help you build relationships with potential customers and clients. If you’re an author, a podcast can help you build an audience before the book launch date.

The beauty of podcasting, especially for small businesses, is that it's relatively inexpensive and easy to implement. You don't have to be a celebrity or have a big budget to make an impact on your audience. It also gives you an opportunity to speak directly with your customers on a personal level, which can help build trust and strengthen customer loyalty.

Introducing Dr. Sherry Walling, Host of the Zen Founder Podcast

Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, author, and mental health advocate. Her company, Zen Founder, helps entrepreneurs and leaders navigate changes in the rapid growth phase of their lives. She’s also the host of the Zen Founder podcast, which has more than 1 Million downloads, as well as Mind Curious, a podcast that explores innovations in mental health.

In our conversation, Sherry talked to me about:

• How podcasting has helped her to connect with her audience, grow her business, and stand out from the crowd.
  
• How to stay consistent with your podcast
• The intangible benefits of podcasting

For full show notes, head over to thepodcastbabes.com/podcast

Resource mentioned:

The Best Show Format For Your Podcast

You probably have noticed that in this season we've talked a lot about monetizing podcasts and there are more episodes about that to come. However, the main question that comes to mind is: How overwhelming is monetizing a podcast?

In this episode, I wanted to go into the first step you can take toward monetizing your podcast. So let's just break it up and let's just start with the very first step and the rest will come later. Join me in this episode and let’s turn that overwhelm into excitement!

For full show notes, head over to thepodcastbabes.com/podcast

Resource mentioned:

How To Monetize Your Podcast

My favorite podcasting tools:

• Squadcast
• Springcast.fm - 2 extra months free with code THEPODCASTBABES at checkout = 3 months for free in total
• Otter.ai
• Buy Me A Coffee
• Wavve

As podcasters, we usually have a lot of things to say. That’s why we started recording podcasts in the first place. We have an opinion, a message, or a thought about a certain topic, product, or service that we want to get into the world. And most podcasters don’t just come up with a single idea for podcasts: they come up with tons. Having multiple podcasts is a great way to showcase all these ideas without having to compromise one.

Running multiple podcasts is no walk in the park, it takes time, hard work, and a lot of planning. But it can also be fun, rewarding, and satisfying knowing that you are able to get your message across to your audience.

Our Guest For Today Is Rachel Brenke, Host Of Real Biz Talk And Coffee And Contracts Podcast.

Rachel is an entrepreneur, business strategist, and intellectual property attorney. She is the host and creator of Real Biz Talk, a seasonal podcast that gives tips and strategies needed in creating, growing, and running multi-million dollar businesses.

She also hosts Coffee and Contracts, a niche-specific podcast for photographers and its legal base. For coffee and contracts, she had been doing live recordings with an audience, where she answers all their questions live.

In this episode, we talk about:

• Recording with a live audience.
• Repurposing Content.
• Finding the right format.
• Juggling multiple podcasts and daily life.

For full show notes, head over to thepodcastbabes.com/podcast

Resource mentioned:

Our Easy & Effective Content Repurposing Process (Step-By-Step)

Let’s say you have a podcast with a very small audience. How do you monetize?

This is a common question in the podcasting world. Fortunately, there are several ways to make money from a small audience.

I talked about this a lot in the last few seasons. But since then, I’ve learned quite a bit about monetizing a small audience. I would even say that my approach has changed. In this episode, I’m going to share with you some of my learning when it comes to this topic.

There are many different ways to monetize a podcast but some of the overarching strategies you can use are sponsorships, affiliate links, selling your own product or services, and perhaps creating premium content on your podcast. But the question is what brings in the most amount of money the fastest? And what makes sense in the long term?

For full show notes, head over to thepodcastbabes.com/podcast

Resource mentioned:

What Is The Best Way To Monetize Your Podcast?

My favorite podcasting tools:

• Squadcast
  
• Springcast.fm - 2 extra months free with code THEPODCASTBABES at checkout = 3 months for free in total
• Otter.ai
• Buy Me A Coffee
• Wavve

There are many ways to make your podcast stand out, but there’s no denying that consistency is a huge one.

Consistency helps build trust with your audience. Showing up on a regular basis gives listeners a chance to know what they can expect from you and when they can expect it. And that makes them more likely to keep coming back.

It’s also not just about consistency in terms of frequency. It’s also about being consistent in terms of quality. If you want your podcast to stand out from the crowd, then you need to make sure that every episode is good enough that people will want more from your podcast.

Introducing Melissa Kellogg Lueck, Host of the Doing Business Like a Woman Podcast

Melissa Kellogg is the CEO of the Avanti Business Academy and Host of the Doing Business Like a Woman Podcast. She’s a marketing expert and business coach who helps ambitious entrepreneurs make more money while having the freedom and choice to work the way they want in a sustainable way.

Melissa’s been wanting to start a podcast for years. And once she started one, she realized how much value it could bring to her business and her business. Now, she has a consistent schedule for publishing new episodes and that consistency has helped her podcast to grow.

In our conversation, Melissa and I talked about:

• How Melissa started her podcast
• Consistency and clarity of purpose in podcasting
• Creative tips and ideas for podcasting

For full show notes, head over to thepodcastbabes.com/podcast

Resource mentioned:

Is Consistency The Key To A Successful Podcast?

Landing that sweet sweet sponsorship is every influencer, blogger, and even podcaster’s dream. After all, who doesn’t want to get paid by just doing what they love? In this episode, I’d like to help you in landing that sponsorship.

I wanted to talk about three tips that I have on how to pitch brands for podcast sponsorships. This is a topic that I talked about a lot this season and I’ve gotten so many questions about it. I was new to this as well, a few months ago, but thankfully over the past few months, I’ve learned more about pitching or sponsorships and building relationships with brands. And this is what I’d like to share more about.

For full show notes, head over to thepodcastbabes.com/podcast

Resource mentioned:

How To Effectively Negotiate Podcast Sponsorships

My favorite podcasting tools:

• Squadcast
  
• Springcast.fm - 2 extra months free with code THEPODCASTBABES at checkout = 3 months for free in total
• Otter.ai
• Buy Me A Coffee
• Wavve

Podcasting has become more popular than ever, but what makes it different from other types of content? For one thing, people can listen to your podcast on the go - whether they’re in their cars, at their desks, at the gym, or even while they’re cooking or doing the laundry. They’ll be able to absorb your message on their schedule. But the real benefits of podcasting are much more than that.

A podcast is a very personal medium, and when listeners feel like they know someone through listening to them, it builds trust: not only will your listeners be more likely to work with you, but they'll also be more likely to recommend you to others.

Joining Us Today Is Molly McGrath, Host of Hire and Empower Podcast

Molly is the Founder of Hiring & Empowering Solutions, a management consulting firm that offers hiring and training support to boutique law firms and solopreneurs. She’s also the host of Hire and Empower, a podcast that helps companies transform their employees into a dream team that creates consistent results in their business.

In this episode, Molly shares how podcasting has helped transform herself and her business. She believes it's one of the best ways for business owners to connect with their ideal clients and also because it's just so much fun!

In our conversation Molly and I talked about:

• Tips on starting a podcast and the benefits of making the move today
• How podcasting has helped transform herself and her business
• Things she learned from podcasting and her advice to fellow podcasters

For full show notes, head over to thepodcastbabes.com/podcast

I’ve got a special treat for you today. In the past few months, I’ve been learning a lot about podcast sponsorships. But lately, I’ve also been consuming a lot of content about partnering with brands through influencer marketing.

Now you might be wondering, what does a podcast have to do with content creators and influencers?

Podcasting is a creative form of content. It really depends on what you want to do with your podcast, but the ways in which influencers and content creators build their audiences and promote their creations relate to how you can build partnerships of your own.

Today, I’m going to share some of the things podcasters can learn from content creators, particularly, how to land brand partnerships, what to look for, and how to improve your negotiation skills to land more profitable brand partnerships.

On a quick note, If you're interested in how to prepare your podcast for future brand sponsorships, check out episode 95 where I covered that topic.

For full show notes, head over to thepodcastbabes.com/podcast

My favorite podcasting tools:

• Squadcast
  
• Springcast.fm - 2 extra months free with code THEPODCASTBABES at checkout = 3 months for free in total
• Otter.ai
• Buy Me A Coffee
• Wavve

As a podcaster, you probably have an archive of video recordings lying around. Why not repurpose them into YouTube videos! You get to share your podcasts in a new format, while also generating fresh content for your most engaged listeners.

Joining us today is Krystal Proffitt, a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She herself has experienced rapid growth in her own podcast through repurposing.

In this episode, Krystal shares with us some tips on how to repurpose and repackage our podcast content into engaging and fun YouTube videos that can help you reach a wider audience.

For full show notes, head over to thepodcastbabes.com/podcast

If your podcast audience is not growing, you are probably wondering what you should do to fix it.

I got an email a few weeks ago from someone who has a podcast with over 60 episodes already, but their audience is not growing as they expected. They feel like the podcast is stagnant. And they asked me what they should do. So I think this topic is super interesting because I am sure that more podcasters feel the same.

The truth is that there's no magic bullet when it comes to growing your podcast audience. It takes time and effort on your part. But if you're willing to put in the work, then you can make it happen!

To help you get on track, here are some things you can do to try and increase your podcast audience.

For full show notes, head over to thepodcastbabes.com/podcast

My favorite podcasting tools:

• Squadcast
• Springcast.fm - 2 extra months free with code THEPODCASTBABES at checkout = 3 months for free in total
• Otter.ai
• Buy Me A Coffee
• Wavve