The Podcast Empire

Is Your Social Media Driving Clients to Your Podcast—or Sending Them Away?
In this episode, host Tracey Cook (TC) breaks down why brand consistency is everything when it comes to growing a successful video podcast. If your Instagram, LinkedIn, and YouTube all look and sound different, you could be confusing your audience instead of converting them. 

You’ll learn how to build a cohesive online presence that builds trust, boosts recognition, and turns your social media into a magnet for high-intent clients. 

 If you're a woman in business ready to lead with impact and show up consistently online—this episode is for you. Let’s build your podcast empire, one post at a time! 

✨ Grab your FREE Social Media Branding Consistency Checklist to start aligning your platforms like a pro.
📥 Download here:  https://traceyleecook.com/socialmediabrandconsistencychecklist

🎓 Ready to go all in? The Podcast Mastery Program gives you the step-by-step to launch, brand, market, and monetize your show with confidence.
👉 Enroll now

🎨 Want to streamline your visuals? Use Canva to create on-brand graphics that pop on every platform.
➡️ Check it out here: https://www.canva.com/join/ryg-jmp-yxg

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you! 
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

What If Your YouTube Playlists Could Attract Clients On Autopilot? 

Are your podcast videos on YouTube falling flat with engagement and not generating the leads you expected? This episode reveals a game-changing strategy that too many women in business are overlooking—YouTube Podcast Playlists as powerful client-attraction funnels. 

I break down exactly how to turn your video podcast episodes into structured playlists that lead high-intent clients straight into your programs, services, or offers—without feeling salesy. This is a must-listen if you’re ready to transform your content into a consistent lead-generation machine and position yourself as the go-to expert in your niche. 🎯 

🎁 Get the FREE Podcast Playlist Funnel Checklist

 🚀 Ready to grow your brand and generate leads? 

Join the Podcast Mastery Program now

👑 Subscribe, rate, and share this episode with another powerhouse woman in business who's ready to own her voice and lead with impact. 

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you! 
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Struggling to grow your podcast or attract high-intent clients? 

The real issue might be clarity—not content. In this episode, I’ll show you why knowing your ideal listener is the key to creating binge-worthy episodes, building trust, and turning your podcast into a powerful lead-generation tool.

Perfect for women in business ready to use podcasting as a marketing strategy!  

📝 What You’ll Learn: 

• How to define your ideal podcast audience
• 7 reasons audience clarity boosts growth & sales
• Quick action steps to attract aligned leads

 
📥  Want a free worksheet to define your ideal podcast listener?

 Ideal Audience Worksheet
🎓 Join the Podcast Mastery Program 

🎧 Keep showing up, and I’ll see you in the pod!

EPS 1

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you! 
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Subscriber-only episode

In this exclusive bonus training, podcast coach, producer, and advocate Rose Davidson dives into the power of podcasting as a tool for raising awareness for important causes. Whether you're passionate about social change, advocacy, or building a movement, this session will show you how to use your voice to inspire action and create impact through podcasting. 

 ✨CONNECT WITH ROSE DAVIDSON
Facebook: https://www.facebook.com/rosedavidsonaustralia/
Instagram: https://www.instagram.com/rosedavidson_australia/
LinkedIn: https://www.linkedin.com/in/rose-davidson
Website: https://rosedavidson.com.au
YouTube: Healing Through Love:
https://www.youtube.com/channel/UCS5YRR9kXQy3ydvmI5-1xQw 

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
○ My Amazon Store Front (Featuring all my fav podcast equipment)
https://go.traceyleecook.com/linktree
○ Tekmatix: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
○ Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
○Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://go.traceyleecook.com/linktree

👉TC is a Podcast Mentor & Producer who helps purpose driven women in business turn their video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

In this powerful episode, I sit down with Rose Davidson, a podcast coach, producer, and advocate, to explore how podcasting can be a game changer—whether as a passion project or a business strategy. We dive into systems, monetization, audience growth, and actionable insights to help you start or scale your podcast with confidence.

Beyond podcasting, Rose is a passionate advocate for social change through Healing Through Love Podcast, supporting domestic violence awareness and survivor empowerment. This conversation is packed with inspiration, strategy, and expert tips for entrepreneurs, coaches, and thought leaders looking to amplify their message and build their brand. 

CONNECT WITH ROSE DAVIDSON

Facebook: https://www.facebook.com/rosedavidsonaustralia/
Instagram: https://www.instagram.com/rosedavidson_australia/
LinkedIn: https://www.linkedin.com/in/rose-davidson
Website: https://rosedavidson.com.au 

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
○ My Amazon Store Front (Featuring all my fav podcast equipment)
https://go.traceyleecook.com/linktree
○ Tekmatix: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
○ Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
○Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women in business turn their video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Running a business and not sure how to use effective systems? In today's episode we talk about using systems to organize and grow your business, reduce stress, and create world class customer service, winning teams, and cultures, to achieve your dream life.

MEET OUR GUEST
Ral West is the founder of Ral West Livin’ The Dream and the creator of a course for entrepreneurs - "Overcome Overwhelm: Create a Smooth Running Business with Less Stress." Ral has been a successful entrepreneur for over 40 years
Facebook  https://www.facebook.com/RalWestLTD
Instagram  https://www.instagram.com/ralwestltd
Website  https://www.ralwest.com

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
○ My Amazon Store Front (Featuring all my fav podcast equipment)
https://go.traceyleecook.com/linktree
○ Tekmatix: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
○ Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
○Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women in business turn their video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Janet Schoen is a trauma survivor, devoted wife, and mother of three. After facing her own challenges and struggling to find her place in the world, she discovered the power of healing and embracing authenticity. 

PURCHASE YOUR COPY HERE: https://amzn.asia/d/4BEwzke

MEET OUR GUEST
Facebook https://www.facebook.com/janet.schoen.9
YouTube https://www.youtube.com/@janetschoen1665
Instagram https://www.instagram.com/janet_m_schoen/
Website https://www.janetschoen.com

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
○ My Amazon Store Front (Featuring all my fav podcast equipment)
https://go.traceyleecook.com/linktree
○ Tekmatix: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
○ Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
○Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women in business turn their video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Adrienne Thomas is a veteran teacher, military wife, cancer survivor, adoptive mom, and top leader in the health & wellness industry. For over a decade Adrienne has been helping women overcome adversity to find their voice. 

PURCHASE YOUR COPY HERE: https://amzn.asia/d/4BEwzke

MEET OUR GUEST
Facebook https://www.facebook.com/adrienne.dae.thomas
Instagram https://www.instagram.com/meandmissb/p/C9Z7uR7xP3m/?

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
○ My Amazon Store Front (Featuring all my fav podcast equipment)
https://go.traceyleecook.com/linktree
○ Tekmatix: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
○ Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
○Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women in business turn their video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Anthea Horvat is a veteran Business Strategist, Coach and Mentor based in Australia. With over 25 years experience, Anthea has coached thousands of businesses to create highly profitable, scalable, saleable businesses 

PURCHASE YOUR COPY HERE: https://amzn.asia/d/4BEwzke

MEET OUR GUEST
Facebook https://www.facebook.com/antheahorvat
YouTube https://www.youtube.com/@AntheaHorvat
Instagram https://www.instagram.com/antheahorvat/
Website https://www.antheahorvat.com.au

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
○ My Amazon Store Front (Featuring all my fav podcast equipment)
https://go.traceyleecook.com/linktree
○ Tekmatix: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
○ Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
○Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women in business turn their video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Brenda Vien, a seasoned entrepreneur with over 37 years of experience in the retail industry, is the owner of a successful clothing boutique franchise and a specialist in luxury home design. Known for her team-building skills and ability to inspire, Brenda's passion extends beyond business to helping women feel confident and beautiful through fashion 

PURCHASE YOUR COPY HERE: https://amzn.asia/d/4BEwzke

MEET OUR GUEST
Facebook https://www.facebook.com/brenda.becker.750

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
○ My Amazon Store Front (Featuring all my fav podcast equipment)
https://go.traceyleecook.com/linktree
○ Tekmatix: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
○ Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
○Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women in business turn their video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.