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Colin Gray, founder of The Podcast Host, discusses his journey in podcasting and its evolution in the UK and Europe. He emphasizes the importance of integrating written content with audio for podcast growth and the impact of Google updates on website traffic. Genuine, helpful, and human-created content is crucial for standing out in search engine rankings.

Colin shares his early experiences with affiliate marketing and the slow growth of his blog, underscoring the importance of hard work and long-term commitment. He highlights the significance of technical SEO and keyword research in blog posts, mentioning tools like SEMrush and Ahrefs to monitor traffic and keyword trends. Listening to the audience and using their questions and problems as content ideas is essential. Building an email list is also crucial for audience engagement and staying connected with listeners.

Additionally, Colin talks about the development of Alitu, a podcast editing and hosting tool, and future plans for expanding the Creator Toolbox brand. He discusses the role of sponsored content and the shift towards building a business around a podcast rather than relying solely on sponsorships.

Sponsor:

This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. For 20% off new users can enter promo code CLIPPED at checkout.

Episode Takeaways:

• Podcasting has evolved significantly in the UK and Europe, with more companies and influencers entering the space.
• Written content alongside audio is crucial for podcast growth, enhancing search engine rankings and providing a comprehensive listener experience.
• Google updates have impacted website traffic, but creating genuine, helpful, and human-created content can mitigate these effects.
• Affiliate marketing can be valuable for podcasters, though it requires time and effort to yield significant results.
• Success in podcasting demands patience, hard work, and long-term commitment.
• Technical SEO and keyword research are vital for improving blog post rankings and attracting organic traffic.
• Listening to the audience and addressing their questions and problems can generate valuable content ideas.
• Building an email list is essential for audience engagement and maintaining connections with listeners.
• Alitu simplifies podcast creation through editing and hosting tools.
• The Creator Toolbox brand is expanding to offer resources and guidance for content creators.
• Sponsored content can be a viable revenue stream, but building a business around a podcast provides more reliability and scalability.

Connect With Colin Gray:

• LinkedIn
• Website

Connect With Eric Montgomery:

• LinkedIn
• Website