This episode features two of Interview Valet's key team members, Lasina Jensen and Tiffany Meenk. Bringing perspectives from their roles as the Senior Client Success Manager and Marketing Manager, respectively they address common podcast guest concerns and identify what it means to incorporate a successful podcast interview marketing strategy. The data from nearly 100,000 client podcast interviews shows there are common areas that disrupt attaining positive results and ROI from podcast interviews. Such areas are being unclear of your message and goals, misaligned audience targeting, and lacking a process for converting passive listeners to active leads.

Lasina addresses the first step any podcast guest should take before getting started. Namely the need for self-evaluation and the importance of choosing the right shows that align with your goals. The two then share best practices and insights from nine years of tracking podcast interview marketing successes and failures. They highlight the significance of having three calls to action (CTAs), the role of welcome pages, and why they are the #1 way to track your podcast interview marketing ROI.

Timestamps For This Episode:

(02:42) Common concerns and strategies for success in podcast interview marketing.

(10:36) The value of a good call to action (CTA) and why you should have three.

(21:49) The #1 way to attribute your podcast guesting ROI.

(22:33) Turning passive listeners into active leads to your website.

(25:58) Advice for those who aren't seeing results from their podcast interviews.

Episode Resources:

Podcast Interview Welcome Page

Three Calls To Action (CTAs)

Interview Valet

Jessica Embree, Creative Director of Tulip Media Group, talks with Interview Valet Marketing Manager Tiffany Meenk about overcoming her stage fright and imposter syndrome to grow as a sought-after podcast guest.

Jessica candidly shares her journey of overcoming her terrible fear of public speaking, due in part to having a speech impediment at a young age, to now being an experienced public speaker and podcast guest. Identifying that her journey to gaining confidence and refining her skills has been crucial to her professional growth. Even noting that podcast interviews have played a significant role in facing her fears and overcoming personal challenges.

This episode has a powerful overarching message beyond conversations of stage fright and imposter syndrome. It illustrates the need to overcome obstacles that we face, pushing through our personal barriers leads to a better version of ourselves on the other side. Your future self will thank you.

Timestamps For This Episode:

(02:33) Jessica shares her tips and best practices for interview preparation set around routine and grounding props.

(09:04) How finding the right podcast shows that align with one's expertise and interests will ease your stage fright.

(16:54) Challenging yourself and overcoming adversity to reach new levels of personal and professional success.

Tulip Media Group

Interview Valet

Trent Anderson, Head of Podcast Publisher Partnerships at Podchaser, dives deep into the importance of using data for decision-making in podcasting. He explains Podchaser's four-step framework and how it helps find the right shows for their clients. There is often a misconception that guests should place their focus on interviewing on large shows but when examining the data, smaller shows can have a significant impact on results.

Instead, Trent emphasizes guests use an audience-first approach, considering the power of community and the role of data in making informed decisions.

In this episode you will learn:

1. The Power of Data

2. The Four-Step Framework

3. The Challenge of Data Fragmentation

4. The Power of Community

5. Audience-First Approach

Timestamps For This Episode:

The importance of data in podcasting. Interview Valet founder Tom Schwab emphasizes the significance of data in making informed decisions and targeting specific audiences for better results. (00:10)

Trent explains the four types of data collected by Podchaser and the importance of open-sourcing podcast data. (10:23)

The fragmented nature of the podcast industry and the lack of data transparency, leading to challenges for marketers and advertisers. (12:29)

The four-part framework and how it can help marketers be more methodical in their approach to the podcast landscape. Case study: Impact of smaller podcasts. (15:28)

A case study of a smaller podcast with a dedicated community outperformed a larger show in terms of conversions and sales for a client. The importance of authority and trust in podcasting. (00:20:10)

Podcast hosts, by virtue of their authority as hosts, can build trust with their audience and use that trust to create valuable content. (21:23)

The power of data-driven podcast interview marketing with predictive demographics and targeting specific audiences. (28:38)

Resources Mentioned In This Episode:

Podchaser Pro

The State of Podcast Guesting Annual Report

The Podcast Interview Marketing Show

Interview Valet

Welcome to Podcast Interview Marketing: A New Category. Tom Schwab, Founder and Chief Evangelist Officer of Interview Valet sits down with Jessica Morgan, Operations Manager of Interview Valet, to break down the concept and benefits of podcast interview marketing. In this episode you will learn:

1. The Evolution of Marketing Strategies: Tom shares the fascinating story behind the term "podcast interview marketing". It's not a new concept, but an evolution of previous strategies like guest blogging. It's about leveraging other people's established audiences to build relationships, drive sales, and establish trust.

2. The Power of Authenticity: In this digital age, authenticity and human connection are more important than ever. Podcast interview marketing provides both efficiency and effectiveness in driving conversions. It's not just about getting on any podcast, but strategically choosing the right ones to reach your ideal customers.

3. Understanding Your Business Needs: Tom emphasizes the importance of understanding the nature of your sale, the reach of your audience, and the value of your product or service. These factors are crucial in determining if podcast interview marketing is the right strategy for your business.

4. The Value of Audience Over Money: Tom shares an interesting perspective - given the choice between $1 million or the opportunity to be on Oprah's show, he would choose the audience over the money. This highlights the immense value of exposure and audience reach in building a successful business.

5. The True Value of Podcast Interview Marketing: It's not just about leads and sales, but about delivering value and building strong client relationships. Podcasting is about the connections and value it brings to everyone involved.

Dive into the evolution of podcast interview marketing for authentic connections and business growth. Visit www.interviewvalet.com to transform your strategy and build valuable relationships through impactful conversations.

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.