The Podcast Superfriends

Jay Nachlis leads the podcasting and digital initiatives for Coleman Insights. Along with Steve Goldstein at Amplifi Media, they released "The New Rules of Podcasting" which was a deep dive into the behaviour of podcast consumers. Jay is kind enough to join us to talk about the findings. This is a study that was unveiled at Podcast Movement back in August, and has reverberated throughout the podcast an content creation community.

• Do you have to have a video to accompany your podcast?
• Do you have to have a video strategy?
• Why is this happening?

In this episode you will hear why the study used the word "consume" instead of "listen" or "watch" to avoid bias in a study on podcast consumption; also consumer perceptions and brand research are lacking in the podcasting industry, despite abundant analytics. Jay acknowledges that there will always be subjectivity in how consumers view a podcast and its format, and that it's okay for there to be confusion, and that podcasts don't necessarily need to be in video format, and that it depends on the podcast and its subject matter. Jay also emphasized the importance of building brand awareness and perceived value through podcasting, rather than just relying on platform-specific metrics. Also Jay suggests that podcasters should consider wider distribution opportunities, such as YouTube, to reach a broader audience and increase brand visibility.

A transcription of this episode is here.

If you would like to know more about the study, reach out to Jay Nachlis at Coleman Insights or Steve Goldstein at Amplifi Media.

If you want to watch us live, be sure to follow us in these places and you'll get a notification.

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Podcast Superfriends dive into the things they want you to stop doing when making podcasts. Here are a few of the things they want you to stop.

Jon Gay: Asking for ratings and reviews at the end of a podcast is less egregious but still not effective.

Matt Cundill shares his frustration with the common practice of including a microphone in podcast artwork, citing it as a cliché and a missed opportunity for creativity.

Catherine O'Brien suggests dropping the teaser at the beginning of a podcast and getting straight to the content. Johnny Podcasts is pro teasers at the front of his podcast, believing they help set the tone and emotionally invest listeners in what's to come.

David Yas emphasizes the importance of quality audio for podcasts, particularly in terms of microphone and internet connection.

Also, all the hosts share their disdain for the Blue Yeti Microphone.

And that's just the first 15 minutes.

A transcription of the episode is available here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It turns out that the biggest takeaway from Podcast Movement was the explosion of video. That likely creates more questions than answers for podcasters. The Podcast Superfriends unpack their favorite video strategies for your podcast.

If you want to watch us live, be sure to follow us in these places and you'll get a notification.

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Superfriends get together to come up with some practices regarding Dynamic Ad (or Audio) Insertion. Dynamic ad insertion in podcasting refers to the process of dynamically inserting targeted advertisements into podcast episodes at the time of delivery or playback. Instead of being hard-coded into the original audio file, ads are added to the content on-the-fly, allowing for personalized and up-to-date advertisements to reach listeners.

The traditional method of podcast advertising involves host-read or pre-recorded ads that are included in the podcast during the production stage. While this approach can work well for evergreen content, it lacks flexibility when it comes to delivering relevant ads based on the listener's location, interests, or the current date.

Dynamic ad insertion solves this problem by using technology that allows for the replacement of specific sections of a podcast episode with advertisements that are relevant to the individual listener.

In this episode, you will hear how the Podcast Superfriends use DAI to their benefit.

If you want to watch us live, be sure to follow us in these places and you'll get a notification.

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

While everyone agrees that transcribing your podcast is a good idea, there is some confusion over its value in SEO, and is investing the time it takes worth it? The Podcast Superfriends get together to discuss their experiences with transcription... so far.

Services mentioned in this episode:

Headliner: https://www.headliner.app/

VEED: https://www.veed.io/

Trint: https://trint.com/

Descript: https://www.descript.com/

Gotranscript: https://gotranscript.com/

Otter: https://otter.ai/home

Riverside: https://riverside.fm/homepage

Temi: https://www.temi.com/try-rev

Podsqueeze: https://podsqueeze.com/

Capsho: https://www.capsho.com/

SwellAI: https://www.swellai.com/

Momento: https://studio.momento.fm/

Coschedule: https://coschedule.com/

If you want to watch us live, be sure to follow us in these places and you'll get a notification.

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What are some of the things that we wish podcast companies offered? Or not offer? You'd be surprised at the number of times offerings come out and we ask: "Do we really need that?"

A discussion about some of the services and features we think would make podcasting better, and a light critique of some of the things we’re not sure are going to positively move the needle.

Join Catherine O'Brien, Matt Cundill (Sound Off Media), David Yas (The Boston Podcast Network), Jon Gay (Jag in Detroit) and Johnny Podcasts (Straight Up Podcasts) as they sort through their wishlist.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt got back from Spain and brings home his own form of the Spanish Inquisition. 20 Questions for the Podcast Superfriends:

(2:12) 1. Your favourite Microphone you recommend to a client that has never recorded before.

(6:34) 2. Best recording platform… Riverside, Squadcast, Zoom or Zencastr and why?

(11:28) 3. What do you edit your shows with?

(21:06) 4. Favourite podcast Host and why do you like it?

5. Favourite podcast about podcasting?

(22:42) 6. Most under rated marketing hack for promoting a podcast.

(26:37) 7. The best day to release an episode is….

(29:24) 8. The very first podcast you produced for someone else …. And is it still running today?

(31:42) 9. The one thing you wish podcasters would stop doing.

(38:02) 10. What was the podcast that inspired you to get into podcasting?

(42:01) 11. Favourite app to listen to podcasts. Explain your answer.

(44:24) 12. What is the hardest part about making a podcast?

(45:36) 13. Name the podcast you have worked on that exceeded your expectations in terms of performance? (Downloads)

(49:46) 14. For Transcription, I use…..

(54:29) 15. I make newsletters using….

(55:44) 16. You can only use 1 social media platform to promote all your shows. What will you use?

(56:56) 17. What is your interface of choice? (Focusrite, Rodecaster etc….) And would you recommend it?

(1:00:23) 18. What is the most overlooked way to monetize your podcast?

(1:02:23) 19. Favourite Headphones…. Either in the studio or to listen to podcasts.

(1:04:36) 20. Give me one crazy podcast prediction.  

For a full transcript of this episode click here

If you want to watch us live, be sure to follow us in these places and you'll get a notification.

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Johnny introduces the Podcast Pyramid to Success, and the friends mull over the Infinite Dial Research, and whether You Tube's next attempt at involving themselves with podcasting is gonna be a thing.

They also start talking about Dynamic Ad insertion and whether it is good or bad, and then realize they should do a full episode on it.

For a full transcript of this episode click here

If you want to watch us live, be sure to follow us in these places and you'll get a notification.

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Podcast Superfriends discuss some best practices for starting a podcast in 2023.

If you want to watch us live, be sure to follow us in these places and you'll get a notification.

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Crew is back together to discuss their 2023 Podcast predictions.

In case you missed the live stream of this episode, here are the links we posted in the chat:

OpenAI ChatGPT

Adobe Labs' Project Shasta

If you want to watch us live, be sure to follow us in these places and you'll get a notification..

This episode was recorded live. You can view the original recording here.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.