The Podcast Therapist: Simplifying Podcast Marketing, Tech News, and Promotion Tips

In today's episode I will be sharing with you an extended version of my YouTube video that I published last week. However, this podcast goes further into my own personal process for podcast production and editing.  You may want to take notes in this episode--especially if you want to learn how I edit my podcasts.

In this episode, you will learn:

• How to identify the different styles of podcasting.
• How different styles affect the amount of time it takes to edit a podcast.
• How long it really should take to edit a podcast. 
• How to become an active podcaster while recording your episodes.
• How to use the Effects Rack inside of Adobe Audition
• Whether or not you should record voice recordings in mono or stereo.
• ...and much more.

I hope you find today's episode useful.  Please go back and listen to it again if you didn't catch it the first time.

If you have any questions about my editing process, hit me up on the Contact Me section on my website at http://www.thepodcasttherapist.com
====================


Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Last week's episode was left on a bit of a cliffhanger when I started asking Jimmie Whisman about sponsorship pros and cons.  

This week, Jimmie shares insight into the pros and cons of podcast sponsorships and what podcasters need to be aware of.  This conversation is a nice setup to the following topics that we discuss:

I hope you are able to learn something from Jimmie's experience from creating a successful podcast.

Also, there's a bonus episode in my ad-free version over at http://www.thepodcasttherapist.com/adfree. 

This week's topic: "What To Prepare Before Filing Your Taxes For Your Podcast Business."

You can subscribe here.

================
You can reach out to Jimmie and James on the following social media sites:

Jimmie Twitter: http://www.twitter.com/whismansucks
James Twitter: http://www.twitter.com/jimmypisfunny
Crime in Sports Twitter: https://twitter.com/CrimeInSports
Small Town Murder Twitter: https://twitter.com/MurderSmall

Jimmie Instagram: https://www.instagram.com/whismansucks
Small Town Murder Instagram: https://www.instagram.com/smalltownmurder/


Crime in Sports Facebook: https://www.facebook.com/Crimeinsports
Small Town Murder Facebook: https://www.facebook.com/smalltownpod

================

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

5 years ago, Jimmie Whisman and James Pietragallo made the decision to create a true crime podcast called Crime in Sports.  With a crude setup in an apartment in Phoenix, Arizona, the comedic duo recorded their first podcast with two lapel microphones and a video camera to capture the audio.

Once that first episode was complete, they uploaded it and only got 12 total downloads. 

Disappointed in the downloads, James was ready to call it quits before Jimmie reminded him that it was only one episode and they had to give the podcast some time to grow.

Fast-forward 5 years later and the comedic duo now host an additional podcast, Small Town Murder and tour the United States doing live podcast recordings for thousands of adoring fans.

How did these two get here?

In this episode, Jimmie shares how he and his partner grew their podcast to garner thousands of downloads per week and now are the creators of their own fate and future.

What you'll learn from this episode:

You can reach out to Jimmie and James on the following social media sites:

Jimmie Twitter: http://www.twitter.com/whismansucks
James Twitter: http://www.twitter.com/jimmypisfunny
Crime in Sports Twitter: https://twitter.com/CrimeInSports
Small Town Murder Twitter: https://twitter.com/MurderSmall

Jimmie Instagram: https://www.instagram.com/whismansucks
Small Town Murder Instagram: https://www.instagram.com/smalltownmurder/


Crime in Sports Facebook: https://www.facebook.com/Crimeinsports
Small Town Murder Facebook: https://www.facebook.com/smalltownpod

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Getting more podcast listeners is a HUGE topic for most podcasters. Am I right?

But when it comes to getting more podcast listeners, what is the right way to market those podcasts? 

In today's episode, I want to examine the different types of podcast marketing and help you identify which ones will work best for you.

Today's podcast was inspired after I attended a recent Clubhouse room filled with podcast creators who seemed to be caught up in the the throes of knowing which would be the best way to market their podcast to get more listeners. 

Here's a summary of what you're going to learn in today's episode:

If you have questions or comments, feel free to reach out to me via voicemail. Check the links below for more information.

====================
Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

"Should I put my podcast up on YouTube? I hear it's great for getting discovered."

I frequently hear this comment from podcasters who are looking to gain more listeners to their podcast.  But truth be told, posting a podcast up to YouTube is more than just grabbing the audio file, attaching podcast cover art and letting your podcast play underneath the card. 

In fact, when it comes to gaining more traction to your podcast, putting audio-only podcasts up on YouTube could be wasting valuable time for you, the podcaster.  In fact, your time is better spent creating original content for the YouTube platform that is an actual video instead of repurposed static images.

Here's a breakdown of what is in today's program:

Show Opening and Latest News:

The Mixdown - Should I Put My Podcast On YouTube:

Unnecessary Explanations - Listener Q&A

I hope you enjoy this episode.  Reach out to me and let me know what you think about today's program.
====================
Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price.  

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Recalibrating your podcast efforts  when you can't publish for a week is something that might happen to you and your podcast.

In the case of today's podcast, you will learn exactly what I did this last weekend to recalibrate the efforts of my podcast, website and YouTube channel.

Sometimes life will happen to you and if you're not batching your podcast content, you might find yourself in a pinch when it comes to getting your podcast out to the masses.  In those instances, I feel that it might be important for you to think about  batching OR actually taking a break.

You will learn in today's podcast what ended up happening to me and what I decided to do about something that could be viewed as a setback.

It's short one today, but I hope you enjoy it.

Links mentioned in today's episode:
Backable by Suneel Gupta (affiliate link)

Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Sponsorship strategies from radio--that can ultimately help podcasters who want to monetize--can help when it comes to approaching a potential new sponsor. 

Today I speak with Account Executive for Hubbard Broadcasting-Phoenix, Steve Moynihan.  Steve has extensive experience in radio industry sales since the early 2000s and also a digital media consultant.  His wisdom and experience in traditional media is like hitting the jackpot for podcasters who need answers to the countless questions about sponsorships.

There is no doubt that you will get an inside look to how radio stations acquire business for the company, but how these strategies can apply to podcasters who are constantly on the hunt to  monetize their program.  Today's episode will hopefully give you some ideas of how you can monetize your podcast.

Here's a brief breakdown of today's interview:

As I mentioned in today's episode, you can connect with him via LinkedIn if you have questions about sponsorships:
Connect with Steve on LinkedIn right here.

====================
Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Clubhouse for podcasters has become quite the topic of conversation in the last few months.  Already, the app is gaining steam with those who have an iPhone and it's creating even more curiosity with those who are on Android.

But when it comes to podcasters, there has been buzz about utilizing the platform as a "podcasting" outlet for live audio streams.  But the big question is whether or not you can create live content on the platform and whether or not you can repurpose it as podcast content on your hosting provider.

In today's episode, we are going to go over:

There are a lot of questions to be answered in this episode.  I hope it helps out.

====================
Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

In this episode I have a little bit of fun with Vishnu and Shankar from last episode. 

The first part of this episode is a "speed round" of fun questions that I ask the Writer and Geek duo and fall down the rabbit hole of ASMR and the obsession with the format.  

A big thanks to the guys from Writer and Geek for sharing their story on my podcast.
 
Then a little later we will dive into the following:

• My YouTube channel and some updates going on with me over there.
• And update on my previous 
• How much time you're spending to produce your podcast
• Google Podcasts supports private RSS feeds
• and more...

Enjoy today's episode!

====================
Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Becoming the trailblazer of your podcasting niche can seem impossible when there are so many other podcasters who are creating content like yours.  It can feel discouraging to hear podcasts that share valuable information whilst creating an audio production that sounds top-not. 

But this wasn't the case for the creators of the Writer and Geek podcast.  

Self-proclaimed "geeks", Vishnu and Shankar Padmanabhan, had their sights set on creating content only they thought they loved.  Little did they know, the content they would produce would resonate with a global audience and become one of the trailblazing podcasts in India. 

In today's episode, I wanted to learn more about those "first days" of the Writer and Geek podcast and uncover the genesis of the idea. We will break down:

Enjoy today's episode!

====================
Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)