In this episode of Michelle's Podcast News, Michelle explores the evolving podcasting landscape, focusing on trends in kids and family podcasts, advertising, and co-listening habits. She shares insights from Realm's Ad Week New York 2024 participation, highlighting family podcast listeners' purchasing power and discovery methods. The episode covers the growing use of podcasts and social media in political campaigns, featuring Kamala Harris and Donald Trump, and discusses the digital shift in political advertising. Michelle also touches on Nick Viall's move from reality TV to podcasting, Vox Media's multichannel strategy, sports programming, and the rise of video podcasting. Sponsored by BT Branded Podcasts.
(0:00) Welcome and Introduction
(0:22) Kids and Family Podcasts: Advertising and Co-listening Trends
(1:24) Family Podcast Listeners: Purchasing Power and Discovery Methods
(2:40) Realm's Insights from Ad Week New York 2024
(4:12) Political Campaigns Embracing Podcasts and Social Media
(4:46) Kamala Harris and Donald Trump's Podcast Appearances
(6:05) The Digital Shift in Political Campaign Advertising
(7:00) Nick Viall's Transition from Reality TV to Podcasting
(9:31) Vox Media's Multichannel Strategy and Sports Programming
(12:04) The Rise of Video Podcasting
(13:29) Sponsor: BT Branded Podcasts on Investment Risk Appetite
(15:50) Episode Wrap-up and Closing Remarks