The Podcast Why

Creating great content can take a ton of effort and time.

But what if your best content could work for you, again and again, without you having to create something new? Well, you can by repurposing your content

For Day 11 of my 31 Day Podcast Challenge, I am going to spotlight some creative ways to repurpose that podcast content.

What Is Repurposing Content? 

Repurposing your podcast content is taking an episode that you’ve already written and re-packaging it so that it does double duty. This allows you to:

• Reach more potential listeners with your content marketing
• Get more organic search engine traffic
• Stop stressing over what to post in social media

If you’re currently not repurposing your content, you’re missing out on a massive opportunity.

The Goal of Repurposing Your Podcast Content

If you ask most people what their initial thoughts might be on repurposing content, they might answer 

To drive more organic traffic to our site. 

While this is technically true, more traffic shouldn’t be the ultimate goal. What you really want is more people coming to your website to do something…

Sign up for your newsletter, encourage listeners to submit ideas for upcoming podcasts, bonus material not in the podcast, or become a member for member-only content.

Traffic is simply a means to that end.

Here are some ways to repurpose your podcast content.

Use Snippets for Social Media Posts

A genius way to repurpose your content is by taking a tiny snippet or a small excerpt of your podcast and turning that into a social media post.

The idea here is to build your brand by adding value to your social media profiles.

But be sure to include an image wherever possible to make your posts stand out. Or there are apps that will convert the audio segment into a “video”.

Blogs

It seems like nowadays, everyone and their mother has a blog. So the real question is:

Why don’t you?

Use older podcast material to create blogs. Use transcripts of the podcast, revise and edit them into a blog for your website, as well as other blogging websites such as Medium or LinkedIn.

Blogs are good, too, because you can add links back to relevant podcasts you have already published. 

eBook

Even though the word “eBook” has the word “Book” in it, don’t be intimidated. Most ebooks are glorified blog posts, with around 2,000–3,000 words.

So with that in mind, you can always turn older podcast episode transcripts into an ebook. They sound super professional, make a great lead magnet, and won’t eat up too much of your time.

Physical Book

If you have a collection of old blog posts, why not create a physical book to sell or give away? Even if you’ve never thought of yourself as an author, there’s no reason why you can’t be. You can either collect, gather, and format the content yourself or hire a freelancer to go through your old content and do it for you. Then, you can use a service like Lulu, or similar alternatives, to turn your blog posts into a physical book.

Audio Book

If you don’t know where I am going with this by now, I lost you at eBooks. Yes, put all these blogs together and create an audio book. You can use quotes from podcasts, interviews from podcasts (get your guest permission to use actual audio), quotes from yourself from previous podcasts. Your content, your audiobook.

Publish an Update

If there’s any new information to add to existing content, you can publish a new blog post and new podcast episode with a “refreshed” version. This is a common practice in the world of content creation. It’s important to update older content because not everything stays relevant all of the time. 

Write a Guest Post

Take the main points of one of your previous podcast blog articles and use that as inspiration for a guest post. Some blogs will even allow you to republish your old article, as-is.

But be sure that they add a canonical link to your original post, so you don’t get penalized for duplicate content. Most website owners who allow guest posting are familiar with how to do this.

It’s a win-win in the content marketing world. Your host gets fresh content while you get some of their traffic.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

When you get interviewed on a podcast, you can trust that you will be heard by a highly targeted and engaged audience. If someone is willing to listen to a 30-60 minute interview with you, you can bet that they are interested in your topic.

For day 10 of my 31 Day Podcast Challenge, let’s cover 4 great reasons why you should want to be interviewed on podcasts.

Build relationships with influencers in your industry - networking!

The one thing all podcast hosts have in common is influence. They have audiences of people who choose to listen to them. For that reason alone, building a relationship with these people is generally a good idea.

Being interviewed on someone’s podcast is a great way to kick start a relationship with them, which can lead to a number of opportunities including referrals to other podcasts, repeat interviews on their podcast, in-person speaking engagements, guest blogging, and even partnerships or joint ventures. 

They don’t take a lot of time to do

Not counting the amount of time it takes to find a podcast and schedule an interview, it doesn’t actually take a lot of time to record a podcast interview. Most podcast interviews are between 30 and 45 minutes long, and that is plenty of time to tell your story and share some of your best advice.

Compare that to the amount of time it would take you to write an article for another website (probably a few hours right?). 30-45 minutes of your time in exchange for exposure to hundreds, maybe even thousands of listeners is a pretty good use of your time.

Increase Your Trust factor

Audio content is very personal. When someone hears your voice, they can almost immediately decide if they like you. And as they listen to you share your story and advice, they get to know you and trust you. 

Increase visitors to your website

Most podcast hosts create a blog post, usually from their show notes page, for each podcast episode they publish. On that page, they will typically include a link to your website so their listeners can learn more about you or get in touch with you if they want to.

It’s also pretty standard for a podcast host to mention your website, or ask you how their listeners can reach you, during the interview. Both scenarios help bring more visitors to your website.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

There are numerous ways to convert your podcasts into video format to share and embed a podcast on social media.

And what a great way to share your episode, or at least a portion of your podcast episode that is visually pleasing with audio waves moving and/or transcribed text.

I have a list of apps that will convert your audio podcasts into motion graphic videos known as “audiograms” that you can share on YouTube and Facebook.

Audioburst

Audioburst offers a set of free tools for podcasters to promote their episodes through social media and SEO — and included in those tools are an audiogram creator. Audioburst listens for your new episodes and imports them onto their system. Then they break down your podcast into shortform “audiobursts” to capture the best parts of your show. You can then publish those bursts to you social media or embed them on your website. Audioburst also transcribes your entire episode for free.

The maximum length you can make a video audiogram is 5 minutes, however they are working on making that longer and also integrating their transcriptions into the audiograms.

Wofox

WoFox offers a full suite of motion graphic applications — from infographic and gif makers to video and animation editors. WoFox's Free Plan includes all their templates and assets, unlimited designs/motions/photos, 360px resolution video, and videos up to 30 seconds. Their free license is limited to personal videos only. They also have a business plan and a team plan if you are looking to go big.

Auphonic

Auphonic offers a diverse set of post production services for podcasts including audio leveling, loudness normalization, audio restoration, cross talk removal, speech recognition and transcription, audio file encoding, content deployment, and audiogram video generation.

A big perk of Auphonic, unlike some of the others on this list, is that it can create an audiogram for your ENTIRE podcast. Short audiograms (not longer than 5 minutes) will be encoded as Full HD / 1080p videos, and long audiograms (longer than 5 minutes) as HD / 720p videos. 

You can upload multiple Chapter Images so that the background image changes throughout the full length podcast. Auphonic's free plan offers up to 2 hours of monthly processed audio, and includes all of their features. They have paid plans, and pay as you go as well.

Headliner App

Their Free plan allows up to 10 videos without watermarks per month — which is an incredible value for free. You can actually create more than 10 videos per month on the Free Plan if you'd like, but the additional videos would include watermarks.

The Pro Plan is $12.95/month and includes unlimited videos without watermarks, custom watermarks, free stock videos and images (including some Getty), ability to create reusable templates, custom intro/outro videos, ability to import your own fonts, and priority support.

Wavve

Wavve with two V's offers a similar service as Headerliner App. Their Free plan only includes 1 minute of video per month and has their Wavve branding in the video. Wavve's premium plans range between $10-$32 per month

Audiogram

Audiogram is another option for creating visual videos with transcription. A big drawback is that your video lengths are limited to 2 mins 20 seconds. Their Free Plan allows for up to 2 videos per month with transcribed captions, and the videos have Audiogram watermarks on them and aren’t HD versions of the videos.

Transcribed captions are limited to 60 seconds on a free plan. They have a pro plan and an elite program that gets you more transcribed captions and removal of the watermark.

Repurpose

Repurpose is an automation tool for podcasters that distributes their episodes across multiple platforms — and included in that is a built-in audiogram creator for converting the episodes into videos. You can set different rules for each platform so that, for example, Instagram gets square videos and YouTube gets 16:9 videos.

Repurpose does not offer a free plan, however, they do have a free trial to kick the tires. A big perk of Repurpose is that for a similar amount of money per month as some of the other services I have listed, you also get the benefit of their automated distribution in addition to just the audiogram service. Plus you can audiogram entire episodes unlike many of the other options which limit you to short segments.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

I’ve been involved in podcasting for businesses and organizations since 2016. I’ve talked to a lot of people about the medium. Over the years, here are the common podcast questions we answer.

Is creating a podcast hard?

The answer is no, podcasting isn’t very hard — but it is work, so be prepared to put in the time and effort to make a good one and create great content. There are over 2 million podcasts in Apple Podcasts (mid-2021), so you do have some competition.

The technical side of podcasting has a very low barrier to entry (which may be why the number of podcasts increased dramatically during the early months of the COVID-19 pandemic). The equipment and software are affordable and easy to use.

One of the major challenges for podcasters used to be the technical know-how to make the recorded audio sound professional, with theme music, audio transitions, and more. That’s changing as there are now plenty of services that will handle sound engineering and sound design for a reasonable monthly fee, including us here at Circle270Media Podcast Consultants.

There is a lot of thought and planning that goes into any podcast for a business or organization, and that’s where the major effort and time comes in. 

A well-planned podcast will engage the listeners. 

Just remember, you should give podcasting for business the same time and attention you would give to any major content marketing effort, like your company blog, vlogs and social media planning. Otherwise, it will be hard to get the maximum return on your investment. 

 Can podcasting help my business or organization?

The answer is yes, it can — especially if content marketing is already a major component of your overall marketing efforts. 

Podcasts reach people at times and places that other forms of media just can’t, like when people are driving, or exercising, or working in the yard. Podcasts engage the listener in what we like to call “lean-in moments.” Where you have the listener “leaning into” content, blocking out everything else around them. Those are great times they could be listening to your podcast, learning more about you, and hearing your story. 

How long should the podcast be, and often should I publish the podcast?

There are no requirements for the length or frequency of a podcast. As long as you focus on delivering content your audience wants and needs, you can make a five-minute daily briefing, a weekly half-hour update, an hour-long monthly update, or anything in between and beyond. No clocks, just content.

Podcasting is a rapidly growing medium, so to efficiently reach your customers, members, or stakeholders, podcasting for business or organizations, podcasting is now a staple to marketing mixes, just like blogs and video.

 

Should My Business/My Organization have a podcast? 

The answer is, maybe — the variables include who is your audience, how does creating content fit into your time, and your commitment. When you choose to start podcasting, you’re creating a product for an audience, so it has to be something your audience will love.

Treat your business podcast professionally. Start by defining your goals and objectives, to be certain you and everyone on your staff, including the marketing department or advertising agency, understand why you are podcasting, who your audience is, and what you hope they will get from the content you are putting time into creating. 

Establish metrics that you can measure so you know the podcast is accomplishing what you intended. But be realistic. As with any content creation, this takes time to build. Your metrics should be yours — never judge your podcast by how many downloads, listens, or likes another podcast gets.

That’s where a good podcast consultant can give you better insight on how your podcast is doing.

We at Circle270Media Podcast Consultants analyze the podcast market overall, bringing you insights on universal listener habits. We provide in-depth analysis of your podcast metrics, and present you with the needed information to understand the metrics from a content creator position, such as monthly trends, and long-tail activity of episodes. We update our clients with changes in metrics that can help improve insight on your podcast success. And we continuously remind our clients that their show is for their audience; it’s unique. 

Learn more about podcasting for business or organizations. 

If you focus on these things, podcasting can be a very effective marketing, and internal and external communication tool for your business or organizations. Find out more about all of this and get a free consultation about podcasting for your business or organization by setting up a time to talk with us.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Before we delve into the second part of my Guide to Promoting Your Podcast, if you haven’t listened to Part 1, click here to go back and listen to the episode.

In the first part, I touched upon some essential podcasting questions, which include tips and tricks about creating your own website and implementing the perfect marketing and social media strategy for your podcast.

In Part 2, I am focusing more specifically on DISTRIBUTION. How can you distribute your podcast to the right people?

Distributing Your Podcast via Podcatchers 

It goes without saying how fundamental good syndication is to a podcast’s success. The importance of good distribution is equally as important as creating excellent content. That is why it is imperative that podcasters distribute their content on various podcast aggregators. Also called podcatchers, these are simply apps that play podcasts.

The most well-known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. Beyond the iOS podcatcher, there are dozens of other apps that collect and play podcasts.

Some of the most popular podcatchers include Spotify, Podchaser, Overcast, Stitcher, iHeartRadio, Google Podcasts, Castbox, Deezer, and Podcast Addict. 

Along with distributing your content on as many podcatchers as possible, you should simultaneously be also working on creating a strong listener base. In fact, a loyal following of listeners, even before you launch your podcast, can greatly help you increase the popularity of your show by amplifying the reach of your podcast.

How? Well an audience can download and listen to podcast episodes, but they can also: 

• Share latest episodes with their friends and/or family
• Share your podcast on their own social media channels or via email and/or; 
• Rate and review your podcast on a variety of different podcatchers

 

But how do you create an audience? Well, one thing you can consider is creating an email list.

Sharing your Podcast to your Email Subscribers 

Email marketing has the best return on investment out of all the digital marketing channels

The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day. Average expected ROI is $42 for every $1 you spend on email marketing. ... The average open rate for a welcome email is 82%. According to Oberlo.com

It is a simple and intimate way to connect with your fans. An email list is also YOURS, unlike the audience that you create on social media channels like Instagram and/or Facebook. 

As mentioned in my previous episode, if you already have a website for your podcast, you can add an exit pop-up on your website that prompts individuals to sign-up to your newsletter.

And if you already have a podcast, you can collect the email addresses of your listeners on your website then send an email every time you publish a new episode.

Once people start signing up for your newsletter, you need to figure out your email flow and preferably set up automated email sequences. As part of marketing automation, email marketing automation is the practice of creating triggered, relevant, personalized emails for individual contacts to be sent based on predefined time and user action.

It also might be worth exploring soft promotional content. This is a type of content that can add value to your subscribers without directly promoting your podcast. This can include: 

• Sharing behind the scenes footage, bloopers, or audio
• Sharing personal videos or photos 
• Providing downloadable supplementary content, like templates or worksheets that might be relevant for your subscribers
• Asking for feedback or questions, which allows you to get to know your community 
• Checking-in… just because 
• Sharing information about you and your story, thus creating a personal connection
• Sharing interesting links or articles related to your niche
• Promoting other people’s content, including your guests’ content 

Focus on distributing your content on as many podcatchers as possible, while also focusing heavily on creating a loyal audience following. Quality over quantity.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But how do you do that exactly?

If you plan on building an audience and getting recognized for your work, then you should definitely consider investing in a website.

Developing a Website for your Podcast

Why should you create a website for your podcast? 

First of all, it gives you the power to create your story. A website is created and designed by you, as is the copy that you can write about your podcast episode. A website gives you the freedom to do many things all at once. For example, an episode webpage can include: 

• an embedded player that features your podcast or episodes, allowing you to direct listeners to your own page while still having your hosting, play counts, and other analytics provided by your hosting platform,
• a transcript of the episode filled with SEO rich keywords that will help drive organic traffic to your website and/or
• links to other distribution platforms like Apple Podcasts if your listeners prefer accessing episodes on a different medium. 
• It also allows you to not only tell the story of who you are, but in certain specific situations, why they should be listening to your podcast. For example, if you have a podcast all about marketing, listeners would probably like to know what makes you an expert. 
• allows listeners to contact you via email or signup form for a newsletter, or cta piece. It is also ultimately better for promotion through your social media channels because it’s better to link to your website than an episode on Apple Podcasts.

Let’s quickly recap what are some of the elements that you can include on your website:

• Podcast embedded player
• Links the places where you can be found
• Bio 
• Personal proof, consisting of expertise and authority
• Episode notes
• Transcription
• Ratings and reviews 
• Thank you to your sponsors (plus links) 

 

Developing a Marketing Strategy

Before even dipping your toes into the social media world, it is smart to plan out a strategy that can be used to grow and promote your podcast. Yes, marketing can be fun but it also should have a very measurable impact on your overall goals and objectives. 

It is important to think about where your potential listeners spend time online and offline.

Social Media

Your first step is to figure out which sites would be most beneficial for you to use. There is a lot that needs to be done before you click the “tweet” or “publish” button.

The idea is to create a solid plan before even starting to use social channels so that your social media efforts do not fall on a blind eye, or even worse, the wrong type of eyes. 

So which channels should you be most active on?

Choosing which channel you should focus your energy on depends entirely on your audience. Who are they? If your audience, for example, is mostly millennial females looking to learn about wellness, spirituality, and entrepreneurship, then Instagram would be a great fit. On the other hand, if you have a political podcast, then maybe Twitter would work better for you. 

After finalizing your target audience and the social media channel(s) that you’d like to focus on, the next step is to plan the specific type of content that you want to create for that specific channel (or channels).

Create Video Podcasts

Creators are launching new YouTube channels for their podcasts primarily because they can leverage YouTube’s search algorithm to find and engage with new audiences. YouTube is the second largest search engine on the planet, right behind Google - so why not be there. 

Entice and Engage

There are many ways that you can entice and engage your audience (and potential audience as well). 

Audiograms and/or short video clips of upcoming episodes can also help entice potential listeners and help you promote your podcast. Did your guest say something that was just genius during your interview? Or did you have an intense ah-ha moment?

Headliner and Veed.io are two tools that you can use, both of which have free and paid options.

Go Live

Nowadays you can go LIVE on almost every single social media platform, from Instagram, and Facebook to YouTube and LinkedIn. You can even live stream to multiple platforms at the same time. This allows you to post on various platforms without having to tailor individual versions of your content for each channel. Restream.io, for example, allows you to stream live to 30+ social platforms at once. 

 Repurpose Content

In an article named “How to Make 64 Pieces of Content in a Day” Gary Vee provides a 270-page deck, outlining some of the hacks he uses to produce more content. I would recommend everyone to take 5-10 minutes out of their day to read it. Gary Vee recommends such simple hacks like screen-shooting your (or even other people’s tweets) and turning them into an Instagram post and/or downloading TikTok clips and posting them to Instagram stories. 

No matter the social media channel, one thing that is important to remember is that growth and engagement takes time (and of course consistency).

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

I want to take a look at what I provide my clients for a year end review. I call it the Podcast Year End Review. The year end review doesn't necessarily mean that you're doing this in January. It's just the year end or maybe a season end review of whenever your podcast naturally ends. And it is a great year end review to take a look at three different areas -

1. Progress/Gratitude
2. Process Review
3. Goal Setting

If you'd like this list, send me an email. I can send you this list of questions that we go over with my clients as their Year End Review. Hopefully this will help you get to where you need to be in your next year, your next season. Thanks for listening and we'll talk to you on day number six.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

So head on over there, ArchesAudio dot com. Really a good resource for music. I'm pretty impressed with it. You just need some editing skills because it's a full length piece of music. But pretty easy to do the intro and outro, just edit and make it smaller. ArchesAudio dot com. 

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Being the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media.

I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're hosting your audio. We're pretty lucky at this point in time. If you have a voice, you have a microphone, have recording software, you have a website, and you can put that audio up there and tell people about it.

Unbelievable times we live in. It's fantastic. 

But everything in modern society today, though, is automated, if you think about it. It seems to be unoriginal. Offered by a select few sources, a few conglomerates are really running TV entertainment. Hollywood entertainment. We're given the illusion of choice, but in reality there really isn't much difference in what we choose. 

As a society, we traded some individuality and atmosphere for convenience and low prices. I think the same could be said about entertainment overall, too. Everything seems to be a reboot, or a remaster. The video game industry is battling to see who can make the next Fortnight clone. And Hollywood's doing unwanted sequels to movie after movie. 

But then there are podcasts.

In our current media landscape, podcasts...I guess you could call them a rebel in a leather jacket. There are no rules when it comes to podcasting. They're mostly unfiltered, non-commercial. If you think about the purest form of free speech in modern media, anyone can start a podcast. Which means you can listen to plenty of unique conversations, colorful, to exciting individuals, who feature conversations we tend to only have with our friends. You're listening in on some new conversations that would never be heard on TV.

If you can think of a topic, there's probably a podcast for it.

Podcasts give people freedom. It's a place for everyone to escape and express their individuality. With podcasts, we're no longer feeling lonely or weird in liking something that isn't popular.

It's why the popularity of podcasting continues to grow each year. I think it's something that we need to treasure. We need to protect and continue to help it grow. And that being produce great content, get in the space and make it masterful, make it episode after episode after episode of informing your audience. Make it so that your podcast becomes so habit forming, if you take off a week, it's almost like taking a pinky off your hand. It just hurts. 

We can do so much with this platform.

And we are doing so much with this platform. I think we're just beginning to understand the power of what we can do with podcasting. And I think we need to keep that in mind as we celebrate this Independence Day, this Fourth of July. Thanks for being here for day number four of my 31 day challenge in July. Talk to you on day number five.

And I want to thank ArchesAudio dot com for the music you're hearing the very beginning. I have no affiliation with that company, but I just ran across this website. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

So head on over there, ArchesAudio dot com. Really a good resource for music. I'm pretty impressed with it. You just need some editing skills because it's a full length piece of music. But pretty easy to do the intro and outro, just edit and make it smaller. But ArchesAudio dot com.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

Ten questions to ask yourself before you start podcasting so you can get a feel for it. Are you ready? Is this what do you want to do? So figure out what will you talk about? And the content you'll like consuming will typically work best in your podcasts.

So what's going to give you the energy to create, to create, to create, to create? And actually as well, you know, take a look at it, can you pivot from that content as well too. I don't think the well always dries because if you have the right topic, it can continually regenerate itself. But take a look at how flexible that content will be. 

What type of host are you? You know, are you are you the expert basically? Are you looking at being a solo interviewer? Do you love chatting with guests. Or journalist? You know, many reporters pursue podcasts because they're losing their jobs and they still want to be a journalist and use podcasts for that. 

What equipment do you need? We were gonna create a podcast about that as well, too, in July. But you know the basics are that you are going to have to have a microphone recording and editing platform.

And, you know, a recording studio or a quiet place where you want to record and then you taking a look at a podcast hosting platform.

Do you want to co-host? Do you want guests? That kind of goes back to the expert interview style. 

How often will you be publishing your podcast? How often can you generate? Sometimes that depends on how long your episode is. How long do you want that content to be? And the longer the content, the more likely that you will publish fewer times because it just takes so long to produce a longer piece of content. Longer being an hour, hour and a half.

I'm focusing on doing, during my challenge, maybe less than seven minutes. Then you can do episodes frequently, quite frankly, because it does take some time to do a quality program, quality content, do some editing, putting it together and just carving out that space and time to do that.

How do I publish my podcast? Basically, the easiest way is just working with a podcast hosting platform. There are other ways of getting around it and utilizing website hosting. But first, safety and peace of mind, a hosting platform probably is the best way to go. 

How do you grow your audience? Think about how do you want to do that. There are many, many ways, and many, many people who will tell you the best practices of how to grow your audience. There are guests that you cross promote with other podcast hosts, the press itself, have a launch party. And of course it comes down to you. You have to promote yourself. 

How can you monetize it? Do you want to monetize your podcast? Some podcasters don't monetize. They're using their podcast to promote themselves, promote their business. And they're not making a dime from their podcast. Others, they're using that podcast to possibly promote a new book, promote them being a great interviewer and they want to look for sponsors.

Many, many different ways to monetize a podcast. 

What metrics should you use to measure your podcast. Success? Growth? That's another reason I use a podcast hosting platform, because you can get some details about when people are downloading, how many downloads going into different podcast players. You can use Apple analytics to find out how long people are listening to your podcast. As well as just maybe where people are listening. And when you publish, how evergreen is that episode. In other words, do listeners find older content and listen to it. And can older content be promoted over time.

Lots of different metrics to take a look at, depending on the content that you're creating. 

So those are 10 things to keep in mind before you jump in. If you're missing one of the 10. Should you jump in? It'll come. I think you just need to be aware that you should have some answers to those questions, especially the content. And how often you want to publish. And what you're going to be doing with the podcast.

Those are the big things. And realize you don't have to be married to it. With my podcast, I've gone solo. I have had guests. I like the guest situation, but I have no problem just opening the mic and and talking as well, too, which is probably for the most part, what I'll be doing for my 31 day challenge. I appreciate you being here for day number three for my 31 day challenge. We'll talk to you tomorrow on day number four.

And thanks to ArchesAudio dot com for the music you're hearing today. I ran across this company a few days ago that they are allowing podcasters on a commercial basis to download audio from their Web site. If you're an independent podcast and as long as you give them some recognition within your podcast verbally and and put them in your podcast show notes, ArchesAudio dot com.

I have no affiliation with them, but I thought it would be kind of neat to put to 31 different types of music behind 31 episodes. And that looks like a really good resource today. 

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

I want to talk a little bit about how I have always been advocating for transcriptions.

Great show notes. Why it's important and namely up to this point, it's been for SEO purposes. Search engine optimization for Google to find what you're talking about. Easier and answer any queries that are made on Google that if it matches your podcast, you have a better shot of of showing up. Now a new search engine for podcasts called PodScribe.

And real interesting and talk a little bit about take off with their page PodScribe. They've been in the podcasting space and working with transcriptions for years. They started as a podcast player, Podible, focusing on personalized recommendations. They tackled the discovery problem by analyzing podcast transcriptions to uncover how podcast are related to each other. They got traction attracting tens of thousands of users to the app. They even produced their own shows, of which one has one or two has since been picked up by Barstool, sits atop the charts.

However, they realized the many difficulties of growing a podcast playing app in today's age. Having worked for many years prior as software engineers in the ad tech industry. They decide to shift focus. They now work with brands and agencies to help them advertise on podcasts more intelligently. They still rely on the foundation of the app and transcription and recommendation engine to match advertisers with the best possible show for their brand. They're excited to put all together and help move the podcast advertising industry forward.

So what the deal is with PodScribe as you go to their Web site and you want to search podcasts and you want to find it, let's say you are Johnson and Johnson and you want to find a podcast that specifically talks about parenting maternity because you want to advertise your diapers, Pampers. Or any other baby product that Johnson and Johnson manufacturers. So an easy way to do that as well. Let's search podcasts to see which ones are dealing with those topics or have parents in mind or mothers are.

You know, maybe maybe the focus is small kids. Well, sometimes you can't find that out by the title of a podcast. It's all in the details, in the content. Well, if you don't have your podcast transcribed or really good podcast show notes. A search engine is really not going to find you. Now, PodScribe is not going to find you either. Very simply, you go to pod scribe hit search podcasts and they're going to ask you to log in.

You can search my key term, in fact, right on their home page. I believe they do some search through Joe Rogan podcast and showing you, you know, the leg buildup that the last two or three episodes and showing you a transcription of his podcast and what topics he's talking about. So, you know, taking a look at. Let's see. Yeah. The last episode I'm seeing here, Jon Stewart. It transcribes it. And if there is any mention specifically of, let's say, again, that topic of maternity or babies or anything like that, and he does that kind of consistently on different episodes, which Joe Rogan is not going to maybe not a great example, but as an example, they're going to go through the description and the transcription and maybe make some choices, saying, you know, maybe we ought to be on that podcast.

We need to be on that podcast. Didn't realize that podcast was actually talking about the topic. That type of listener that we want to reach. Again, another great example of why transcriptions are important. And I can see pod scribe taking off pretty maybe not for the normal listener, but for ad agencies or for any business that's looking to advertise on a podcast as an alternative to any social media buy could be a traditional media buy. They just really want to hone in on a specific audience.

Podcasts are great to do that and PodScribe going to be a platform they're going to be able to use. So again, another reason transcriptions and very detailed podcast show notes are going to become the norm. And if you're not doing it right now, start immediately. Hey, thanks for checking in.

And I also want to give a shout out to ArchesAudio dot com, that music you heard. It's called True Grit. Great stuff. I think another piece of this 31 day challenge is to find 31 pieces of music to put on each episode.

So I just found this resource recently. I have no affiliation with them at all other than I thought. Hey, found this new resource for free podcast music, ArchesAudio dot com. All you've got to do is give them recognition within your podcast verbally and also put it in your podcast show notes and the music is free. That's a pretty cool ArchesAudio dot com.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

A full transcription of this podcast is available on both -

www.circle270media.com

www.notetofutureme.com

Me - Brett Johnson

LinkedIn - bretthjohnson

FB - circle270media

Twitter - circle270media

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy