Welcome to Politics and Rollers, the podcast where each episode we look at the mechanics behind the UK Political system.  This is an independent, non-partisan podcast designed for you if you like politics and want to understand a little more; perhaps you have fallen out of love with politics or maybe you don’t know a huge amount about it.   At Politics and Rollers, we don’t concern ourselves with the shenanigans of the ins and outs of party politics; and I for one, am a little tired of hearing male voices dominate the airwaves on all things politics.  At Politics and Rollers we are dedicated to hearing from women who provide insight and opinion on all sorts of topics in and surrounding the UK Political Landscape.   

Its 2024, and a general election is looming – Politics and Rollers can help explain the key elements leading up to election day and beyond.   Join me, your host Michelle, everyone is welcome -rollers optional.

Today am joined by expert political pollster – Emma Levin, Associate Director at established market research company Savanta .   Emma explains how polling works; who commissions polling, the skill of the questions, why polling is an important part of our democracy, the challenges of designing questions and the need for legitimate data from a transparent and quality source and advice on what to look out for when statistics start flying around on social media.  We discuss the 2015 general election results and hear a snapshot of archive audio from the results of the general election and the impact polling had on the results on the night.

Emma gives brilliant insight into the job itself, what she enjoys about it, how it is an ever evolving industry and some of the surprising results she has seen in her career to date. This is a great window into the role of a political pollster.

What a brilliant episode and explanation of the mechanics behind political polling. How interesting to think about how far polling has travelled from the days when it was face to face questions, to telephone banks, and now online and the consideration for how AI might impact polling in the future. You are now fully armed to spot a suspicious looking poll and know where to go to take a deeper look at the numbers should you wish to fact check.

Thank you for joining us for this episode of Politics and

You can subscribe to Politics and Rollers so you don't miss other episodes and of course please do send in any questions or suggestions for future interviews. In the meantime don't hesitate to pop over and have a listen to the Politics and Rollers Spotify playlist.   PoliticsandRollersPlaylist

Bye for now!

B2B & B2C Market Research

Westminster

BPC Inquiry

Credits:

Michelle – MsPoliticsandRollers – Host,  Producer, Editor

Music credit:

Twisterium

SoundCloud: http://bit.ly/2DJQskE

Pixaby

SkyNews for archive extract at: https://www.youtube.com/watch?v=HlZMORFyS7U&list=PLA3FYFZ3G2XF7DftujP9jiLNK0T5yu1vp&index=1&t=103s