Welcome to Politics and Rollers where I am joined by the delightful polling expert Emma Levin, Associate Director -
Savanta talking all things political polling, democracy, legitimacy of polling data and yep its rollers folks.
Welcome to Politics and Rollers, the podcast where each
episode we look at the mechanics behind the UK Political system. This is an independent, non-partisan podcast designed for you if you like politics and want to understand a little more; perhaps you have fallen out of love with politics or maybe you don’t know a huge amount about it. At Politics and Rollers, we don’t concern ourselves with the shenanigans of the ins and outs of party politics; and I for one, am a little tired of hearing male voices dominate the airwaves on all things politics. At Politics and Rollers we are dedicated to hearing from women who provide insight and opinion on all sorts of topics in and surrounding the UK Political Landscape. Its now 2024, and a general election is looming – Politics and Rollers can help explain the key elements leading up to election day and beyond.
I am Michelle your host, everyone is welcome – rollers optional.
Today am joined by expert political pollster – Emma Levin,
Associate Director at market research company Savanta
We discuss the 2015 general election results and hear a snapshot of archive audio from the results of the general election and the impact polling had on the results on the night.
Emma explains how polling works; who commissions polling, the
skill of the questions, why polling is an important part of our democracy, the challenges of designing questions and the need for legitimate data. Emma also provides advice on what to look out for when statistics start flying around social media. Emma gives brilliant insight into the job itself, what she enjoys about it and the surprises along the way. This is a great window into the role of a political pollster.
What a great episode and how brilliant to have the mechanics
of political polling explained. Now, next time you spot a suspicious looking poll you know where to go for to review the
actual data and might take a deeper look at the numbers just to double check.
Thank you for joining us for this episode of Politics and
Rollers. I hope you enjoyed that specialist look at a niche part of the political sector. For those who might be considering how you
get into political polling – well now you know! Please do share this podcast with others who might find it as insightful as I did.
Please do subscribe, send in any questions and also pop over and have a listen to the Politics and Rollers Spotify playlist.
PoliticsandRollersPlaylist
B2B & B2C Market Research
Voting Intention & Political Attitudes Poll – Savanta – 24 November 2023 -
Report (britishpollingcouncil.org)
Michelle – MsPoliticsandRollers – Host, Producer, Editor
SoundCloud: http://bit.ly/2DJQskE
SkyNews for archive extract at: https://www.youtube.com/watch?v=HlZMORFyS7U&list=PLA3FYFZ3G2XF7DftujP9jiLNK0T5yu1vp&index=1&t=103s