The Pollock Pod

Join us on this special episode of the Pollock Pod as we sit down with Mike Tigani, Director of Marketing at King & Prince Seafood, to talk about their 100th anniversary and dive into their remarkable journey in the seafood industry. Mike shares insights into King & Prince's participation in our partnership program and how they're contributing to the promotion of Wild Alaska Pollock. We also discuss memorable events like the solar eclipse and March Madness, highlighting the fun and exciting moments that bring us together in the seafood community. Tune in for an engaging conversation filled with stories, reflections, and a celebration of seafood excellence!

Join us on the latest episode of the Pollock Pod as we dive deep into the heart of our Partnership Program at GAPP. In this insightful discussion, we explore the incredible impact and success of our program, which has been pivotal in driving innovation and expanding the global reach of Wild Alaska Pollock. From highlighting key projects to discussing the future of sustainable seafood partnerships, we uncover the stories behind the numbers and share how organizations worldwide can get involved. Tune in to discover how together, we're shaping the future of the Wild Alaska Pollock industry, one partnership at a time.

In this episode of the Pollock Pod, recorded amidst the dynamic backdrop of Seafood Expo North America (SENA) 2024, we delve into the expo's activities, assess the current state and future prospects for Wild Alaska Pollock, and gather invaluable insights from various industry participants. This year's SENA not only provided a platform for networking and learning but also served as the venue to celebrate the 5th birthday of the GAPP Partnership Program. Join us for a comprehensive recap of SENA 2024, discussions on enhancing Wild Alaska Pollock's market presence, and a look into the impact and achievements of the GAPP Partnership Program over the years.

Dive into the latest episode of the Pollock Pod, where Jon and Ron take a closer look at the first few weeks of Lent, delve into the realm of social media marketing, and offer insights into the current landscape and how it's shaping the way Wild Alaska Pollock is promoted. Additionally, they provide a preview of the highly anticipated Seafood Expo North America, held in Boston, discussing what to expect from GAPP at this major event. Whether you're interested in marketing trends, industry insights, or upcoming events, this episode has something for everyone. Join us for an informative and engaging discussion on the latest happenings in the world of Wild Alaska Pollock.

Dive into the latest episode of The Pollock Pod, where we talk about launching Wild Alaska Pollock at UBS Arena in New York and explore the 2023 season's highlights for the Wild Alaska Pollock fishery and market. From remarkable fishery performance and production increases across key products to insightful trade data and shifts in global market shares, this episode covers the essential trends and statistics. We also discuss the strategic importance of the domestic market, surimi production adjustments, and the overall economic impact of Alaska Pollock production. Join us for a concise analysis of what these developments mean for the industry's future.

In this episode of The Pollock Pod, we dive deep with Hannah Lindoff, the newly appointed Executive Director of SeaShare and former Senior Director of Global Marketing & Strategy at the Alaska Seafood Marketing Institute (ASMI). We explore her illustrious career spanning significant contributions to the seafood industry, her impactful writing, and her plans for SeaShare, a non-profit dedicated to providing quality seafood to food banks nationwide.

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This episode offers a deep dive into the start of the A season for Wild Alaska Pollock fishing, providing listeners with valuable insights from GAPP staff Ron Rogness and Jon Ochoa. The discussion covers a range of topics including historical perspectives on the fishery, current market trends, and a look ahead at what the 2024 A season might bring.

Make sure to follow us on Instagram and other social media @wildakpollock!

Hey!

My name is Jon, I’m the Marketing & Membership