I used to think more leads meant more ads, more calls, and more hustle, but we tripled a client’s leads by doing the exact opposite. We stopped selling and started informing. The turning point was realizing most customers don’t want to talk to a salesperson just to get basic info. They want clarity upfront, and when you give that to them, trust builds fast.So instead of a flashy sales funnel, we built a simple lead magnet, an estimator tool, that let potential clients get the answers they needed without pressure. That one change alone led to higher quality leads and a jump from 450 to over 1,200 in just a few months. We also reworked our ads to focus less on what we were offering and more on solving real problems customers were already Googling.This strategy isn’t about tricking anyone into a funnel. It’s about aligning with how people actually make decisions today. If you’ve been stuck with low-quality leads or ad fatigue, it might be time to stop pushing, and start answering.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for weekly tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=SMCg3jKbNsU-------------------------------------