Justin Pinson started with 40 pools on a credit card. Today he runs a 250+ customer operation.

No fluff here—just a simple, proven playbook.

We get into:

• How he got started with zero capital
• Why referrals and reviews drove early growth
• What’s working right now with Facebook ads
• Pricing models that actually make money
• How paying techs per pool increases efficiency

If you’re starting small or trying to get your first 100–300 pools, this is practical and actionable.

Kyle Peter went from 12 pools to a 2,000+ pool operation backed by private equity.

This is a clear look at what it actually takes to scale beyond “owner-operator” and build a real business.

We cover:

• The shift from owning a job to building a scalable company
• How route acquisitions + Google ads became their growth engine
• Why customer retention matters more than lead gen (long term)
• The key hires that unlocked growth
• How private equity changed the game

If you want to build something that can actually scale—and eventually sell—this is the blueprint.