Originally aired January 2, 2019 - Hello, and happy new year you filthy animals. Today on the Pop 100, we’re talking Google Home’s nostalgia-soaked Molotov cocktail of a commercial featuring Home Alone. We all know WHAT nostalgia is, but the secret sauce in the success of this ad-that-stole-Christmas was actually DELAYED NOSTALGIA. Like a rubber band or a slingshot more you hold back, the more nostalgia fuel builds up and the further the idea sails once it’s finally released.