Originally aired February 14, 2018 - Today, we're talking awards shows!  A must watch for us Pop-Marketers, yet it rarely has anything to do with who walks away with that shiny trophy.  These star-studded annual events are chock-full of cultural cues and observations.  At least they are if you know where to look for them. These 3-hour pop-marketing classes help you see trends and polish those gems into deeper insights that will fuel your next idea to the moon baby. 

On this episode of The Pop 100, we discuss the 61st annual Grammy’s Music Awards and the 3 most pop-marketing moments of this year’s show.

1. Women Rule

2. Contextual Drafting

3. K-Pop

Originally aired February 10, 2019 - On this episode of The Pop 100, I breakdown how SpongeBob's Sweet Victory song almost made it into the Super Bowl halftime show and the origin of the epic act of fandom.

Originally aired January 27, 2019 - From the Batmobile to Dumb & Dumber's Shaggin' Wagon, this episode contains a complete breakdown of the 12 iconic cars that made cameos in Walmart's latest pop-marketing super crossover.

Originally aired January 11, 2019 - Today, we're talking about a revolutionary Netflix Original: its first interactive movie Black Mirror's Bandersnatch.  What does it mean for marketers and what will Netflix do with this new data composed of consumer decision making? 

Originally aired January 2, 2019 - Hello, and happy new year you filthy animals. Today on the Pop 100, we’re talking Google Home’s nostalgia-soaked Molotov cocktail of a commercial featuring Home Alone. We all know WHAT nostalgia is, but the secret sauce in the success of this ad-that-stole-Christmas was actually DELAYED NOSTALGIA. Like a rubber band or a slingshot more you hold back, the more nostalgia fuel builds up and the further the idea sails once it’s finally released. 

Originally aired December 13, 2018 - This week I'm talking Cards Against Humanity! Black Friday shenanigans, holiday holes, moments of proof, inappropriate comedy... what is not to love about this holiday pop-marketing all-star brand?

Originally aired November 18, 2018 - Today, we're talking about the late, great Stan Lee, who wasn't only an epic storyteller but the original grandfather of Pop-Marketing. In this tribute episode, I share some of my favorite marketing techniques that Stan brought to life via the Marvel Universe.

Originally aired November 7, 2018 - Today, we're talking about the 12th annual Blizzcon and arguably one of the largest deflations of heart in gaming history. During the Diablo portion of the keynote, thousands of Diablo fanboys and girls were anxiously awaiting the long-rumored Diablo 4 announcement. Wyatt Cheng, a chief game designer for Blizzard, took the stage with fervor to announce... something very different. How did the fandom react and what can we learn from this moment in pop-culture history? Find out in Episode 2 of The Pop 100.

Originally aired October 30, 2018 - Today, we're talking about the emotional experience of FEAR and exploring what marketers like us can learn from those beautiful nuts who design and create those ultimate SCARE experiences that we call HAUNTED HOUSES! 

With over 3000 Halloween-themed attractions each year and over 30 million Americans that pay the dollar bills to get the crap scared out of them, let’s figure out what’s going on and more importantly, what we marketers can learn from the ART OF THE SCARE and these modern masters of the experience. 

We'll be covering 3 things I learned from researching these designers of FEAR -

1. TRIGGERS OF TERROR

2. BE A MAD SCIENTIST IN BRAIN CHEMISTRY

3. FRIENDS IN FRIGHT