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Today on Positively West Virginia, host Nick Hart sits down with Cortina Jenelle Caldwell, Brand Evangelist, during Bridging Innovation Week at West Virginia University in Morgantown, West Virginia. For over two decades, Cortina has worked at the intersection of purpose, strategy, and technology — helping leaders transform vision into scalable systems that create measurable impact.

Recorded at one of the state's premier entrepreneurship events, this conversation dives into brand architecture, community economics, and innovation — and how organizations can build structures that don't just grow, but sustain meaningful change. Cortina's message is clear: impact isn't accidental. It's designed, engineered, and built to scale.

Website: https://cortinajenelle.com/

Studio Powered by: Breezeline Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | Inner Action Media | Humble Influence: The Strength of True Followership by Jim Matuga | Portland Coffee WV | West Virginia Lottery Produced by: Inner Action Media | Jim Matuga

Today on Positively West Virginia, host Nick Hart sits down with Catherine Read of Right to Start during Bridging Innovation Week at West Virginia University in Morgantown, West Virginia. As a leader dedicated to expanding opportunities for entrepreneurs, Catherine shares how empowering founders and strengthening local startup ecosystems can help communities across the country and right here in West Virginia thrive.

Recorded at one of the state's premier entrepreneurship events, this conversation explores the importance of removing barriers to business creation, fostering innovation, and ensuring every aspiring entrepreneur has the opportunity to succeed. Catherine also discusses Right to Start's mission to make entrepreneurship more accessible and why supporting small businesses is essential to building stronger local economies.

Website: https://www.righttostart.org/

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Produced by: Inner Action Media | Jim Matuga

Today on Positively West Virginia, host Nicklaus Hart sits down with Ariana Shives during Bridging Innovation Week in Morgantown, West Virginia. As a creator, product designer, and innovation leader dedicated to advancing entrepreneurship across the Mountain State, Ariana shares how collaboration, technology, and bold ideas are helping shape West Virginia's future.

Recorded at one of the state's premier entrepreneurship events, this conversation explores the importance of building strong innovation ecosystems, supporting startups, and creating opportunities for the next generation of entrepreneurs. Ariana also discusses her journey through neuroscience, social entrepreneurship, and product design, and why she believes West Virginia is the perfect place to build meaningful change.

Website: https://www.arianashives.com/

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Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | Inner Action Media | Humble Influence: The Strength of True Followership - by Jim Matuga | Portland Coffee WV | West Virginia Lottery

Produced by: Inner Action Media | Jim Matuga

Today on Positively West Virginia, we're joined by John Reisenweber, State Director for USDA Rural Development in West Virginia, where he works to strengthen rural communities through investments in housing, infrastructure, business development, and essential community services.

With a passion for helping West Virginia communities grow and thrive, John discusses how USDA Rural Development partners with local leaders, businesses, and organizations to expand opportunities, improve quality of life, and support long-term economic development across the Mountain State.

John shares his journey to public service, the mission of USDA Rural Development, and how the agency is making a meaningful impact in rural West Virginia by investing in the people and places that make our state unique.

Website: https://www.rd.usda.gov/about-rd/leadership/state-directors/john-reisenweber

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Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | Inner Action Media | Humble Influence: The Strength of True Followership - by Jim Matuga | Portland Coffee WV | West Virginia Lottery

Produced by: Inner Action Media | Jim Matuga

Today on Positively West Virginia, we're joined by Whitney Price, founder of UnPuzzled Parents Connect, a West Virginia nonprofit dedicated to supporting families raising children with special needs through education, advocacy, and meaningful community connections.

Inspired by her own family's journey, Whitney created UnPuzzled Parents Connect to ensure that no parent has to navigate the challenges of a diagnosis alone. Through support groups, educational workshops, family events, and advocacy efforts, the organization empowers caregivers with the resources, encouragement, and connections they need to thrive.

Whitney shares the inspiring story behind UnPuzzled Parents Connect, the importance of building a supportive community for families, and how the organization is making a lasting impact for parents and caregivers across West Virginia and beyond.

Website: https://www.unpuzzledparentsconnect.com/

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Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | Inner Action Media | Humble Influence: The Strength of True Followership - by Jim Matuga | Portland Coffee WV | West Virginia Lottery

Produced by: Inner Action Media | Jim Matuga

Today on Positively West Virginia, we're joined by Nate Petroski, founder of NarroWay Homestead, an off-grid homestead in the mountains of West Virginia that has inspired millions through its focus on self-sufficiency, craftsmanship, and Appalachian living.

After leaving a career in construction, Nate set out to build a life off the grid from the ground up. Through his engaging videos and growing online community, he shares the realities of homesteading, sustainable living, and building a business centered around the values of hard work and independence.

Nate shares his journey from contractor to full-time homesteader, what inspired him to pursue a different way of life, and how West Virginia has become the foundation for both his home and his business.

Website: https://narrowayhomestead.com

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Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | Inner Action Media | Humble Influence: The Strength of True Followership - by Jim Matuga | Portland Coffee WV

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Today on Positively West Virginia, we're joined by Russell Lillard of Superior Industrial Laundries, a family-owned West Virginia business that has been providing uniform and facility service solutions to organizations across the state since 1982.

Founded by Russell C. Lillard, Sr., Superior Industrial Laundries has built its reputation on dependable service, strong customer relationships, and a commitment to helping businesses operate efficiently. Now led by Russell Lillard Jr. and supported by the next generation of the family, the company continues to serve customers from its headquarters in Fairmont and satellite locations throughout West Virginia.

As the only West Virginia-based uniform company in the industry, Superior Industrial Laundries offers a unique customer experience, allowing clients direct access to ownership while delivering high-quality uniform programs, matting services, janitorial products, and textiles.

Russ shares the company's remarkable journey, the value of family ownership, and how Superior Industrial Laundries continues to grow while staying true to the principles that have guided the business for more than 40 years.

Website: https://superiorindustriallaundries.com

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Today on Positively West Virginia, we're joined by Jason Tartt of T & T Organics, where Appalachian traditions, sustainable farming, and entrepreneurship come together to create lasting impact.

A U.S. Army veteran and regional agricultural leader, Jason has been farming for more than 13 years and is passionate about helping communities reclaim the power of food production. Through mentoring, technical assistance, and partnerships across the region, he is helping producers and entrepreneurs build stronger, healthier, and more resilient communities.

Join us as Jason shares how agriculture can drive economic opportunity, improve health outcomes, and reconnect people with the land and traditions that have sustained Appalachia for generations.

Website: https://ttorganics.com/

Studio Powered by: Breezeline Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | InnerAction Media | Humble Influence: The strength of true followership by Jim Matuga | Portland Coffee WV Produced by: InnerAction Media | Jim Matuga

Today on Positively West Virginia, we're joined by Mark Webb of CacheMore, an immersive geocaching event transforming Morgantown into a city-wide adventure.

CacheMore 2026 combines the excitement of geocaching with the mystery of an escape room and the storytelling of a live-action game. Participants are challenged to join teams, explore Mountaineer Country, complete Adventure Labs, solve cryptic puzzles, trade collectible cards, and uncover the truth behind the experimental Cache AI system created by the enigmatic RUBATOSE.

From the Tech Team Challenge and Trading Card Challenge to the new Mountaineer Country GeoTour, CacheMore offers something for seasoned geocachers and newcomers alike. Mark shares how this innovative event is bringing creativity, collaboration, and tourism together while showcasing the best of West Virginia.

Website: https://www.cachemore.com/events/2026

Studio Powered by: Breezeline Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | InnerAction Media | Humble Influence: The strength of true followership by Jim Matuga | Portland Coffee WV Produced by: InnerAction Media | Jim Matuga

Today on Positively West Virginia, we're joined by David Root and Mark Niggemyer of Mountaineer Scuba.

As experienced dive professionals, David and Mark have helped countless students become safe, confident, and certified divers. From beginners taking their first breaths underwater to advanced divers pursuing rescue, cavern, and specialty certifications, their focus is on meeting students where they are and helping them reach their goals at their own pace.

We also discuss adaptive diving, public safety diving, underwater exploration, and the incredible opportunities available right here in West Virginia and beyond.

Website: https://mountaineerscuba.com/

Studio Powered by: Breezeline Sponsored by: Highmark Blue Cross Blue Shield of West Virginia | Freedom Kia of Morgantown | InnerAction Media | Humble Influence: The strength of true followership by Jim Matuga | Portland Coffee WV Produced by: InnerAction Media | Jim Matuga