After about a year of making healthy treats for our three Boxers, Lucy, Layla, and Liam, our 10 year old son asked if he could start a dog treat business. After much discussion between his dad and I, and a few hours researching online, we decided if Zeb had the gumption to ask, he should have the opportunity to try. So, Zeb’s Barky Bites was born.
Certainly, it has taken help from Mom and Dad, but Zeb is involved in every facet – from baking, to packaging, to choosing logos and business cards, to selling and guiding HIS vision for this business. Zeb’s main philosophy in his line of treats is providing simple, wholesome, preservative free treats to his customers. As Zeb is fond saying, “If there are ingredients we can’t pronounce, I don’t want them in our dog treats!”
Zeb Helmick and his Barky Bites Treats
Show Notes:
00:31-2:07: Jim introduces todays guest, 10-year-old Zeb Helmick and his father Steve and their company, Zeb’s Barky Bites.2:08-3:12: Steve tells the story of how the idea behind Zeb’s came to be when his son asked if they could begin selling the dog treats they were making at home.3:13-3:20: Zeb, tell me how you got this idea to start making and selling dog treats.3:21-3:41: “Our dogs have sensitive stomachs and any other treats we would buy from the store would give them problems.”3:42-4:00: Tell us a little about your first recipes4:01-4:19: Zeb talks about their first product, banana chews, which are now discontinued and the new, ‘Sweet pup-tato chips.’4:20-4:35: Steve, tell us a little bit about your guys’ philosophy on creating these dog treats.4:36-5:49: “Everything is all natural, we source everything we possibly can within 50 miles. Most of our material has between 3 to 5 ingredients.”5:50-7:25: Steve, how would you describe Zeb’s Barky Bites in 30 seconds?7:26-7:43: “We’re a small batch, we hand make everything, we don’t believe in chemicals, and we won’t feed your dogs anything we wouldn’t feed our dogs, and we really like our dogs.”7:44-8:00: Zeb, what gets you excited about your company?8:01-8:05: “Going up to the state fair and getting our own shop open!”8:06-8:40: What’s the worst moment you’ve had getting your business started?