Daniel Zarick is the CEO and co-founder of Arrows and was the second product manager at Twilio. He has spent his career studying what happens after deals close and why most SaaS growth breaks down post-sale. In this conversation, Daniel explains how those lessons shaped Arrows and why onboarding is one of the most overlooked growth levers in modern SaaS.

We break down why churn is often locked in during the first two weeks after a customer signs, how collaborative onboarding replaces internal-only checklists, and how AI-powered sales rooms give buyers exactly what they need to move deals forward. Daniel also shares hard-earned GTM lessons from narrowing ICP focus, going all-in on a single CRM integration, and designing pricing around value rather than seats.