It’s been four years since Noaky last appeared on the podcast, and a lot has changed. From working at Shine with my now boss, Steve Chapman, to playing a key role in brand strategy at Pepsi, James has grown through some huge decisions, a couple breakups, and plenty of moments of honesty.
In this episode, we unpack the two decisions that changed his life: honesty (with yourself and others) and investment (in your time, health, and energy). We talk about gut decisions, alignment, delayed gratification, and how to rewrite your 20s with intention, even when it’s uncomfortable.
This one dives deep into the realities of growing up, evolving friendships, and balancing structure and freedom in your 20s.
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CHAPTERS
00:00 – Reuniting with James after 4 years
00:44 – The two most impactful decisions in life
01:15 – Decision #1: Honesty with yourself
03:10 – Learning to be honest about who you are
05:00 – Following your gut vs logic and emotion
07:00 – When your gut knows before your mind does
08:00 – Decision #2: Investing in yourself and your life
09:20 – Viewing life decisions like investments
11:00 – Compounding habits and delayed gratification
13:40 – Building discipline and staying consistent
16:00 – Avoiding burnout: when investment becomes obsession
18:10 – Balancing heart, logic, and fear when making changes
20:00 – Outsourcing thoughts vs trusting your gut
22:30 – Avoiding confirmation bias when seeking advice
24:40 – The “30-second rule” for feeling emotions
26:30 – Learning to self-regulate and sit with thoughts
29:10 – The power of changing your stimulus
31:00 – Figuring out your 20s: lessons so far
33:00 – Pivotal breakups, growth, and perspective shifts
36:00 – How heartbreak shaped honesty and alignment
39:00 – Redefining goals in your mid-20s
41:30 – Why goals should be based on feelings, not outcomes
43:10 – The shift from external success to internal alignment
45:10 – Freedom vs structure: finding the right balance
48:00 – Prioritising peace and rewriting your own life path
50:00 – Investing in yourself before anyone else
52:00 – The “100% rule” in friendships and relationships
54:40 – Wrapping up: honesty, investment, and living aligned
#PersonalGrowth #Mindset #LifeAdvice #genzpodcast