It’s been four years since Noaky last appeared on the podcast, and a lot has changed. From working at Shine with my now boss, Steve Chapman, to playing a key role in brand strategy at Pepsi, James has grown through some huge decisions, a couple breakups, and plenty of moments of honesty.

In this episode, we unpack the two decisions that changed his life: honesty (with yourself and others) and investment (in your time, health, and energy). We talk about gut decisions, alignment, delayed gratification, and how to rewrite your 20s with intention, even when it’s uncomfortable.

This one dives deep into the realities of growing up, evolving friendships, and balancing structure and freedom in your 20s.

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CHAPTERS

00:00 – Reuniting with James after 4 years

00:44 – The two most impactful decisions in life

01:15 – Decision #1: Honesty with yourself

03:10 – Learning to be honest about who you are

05:00 – Following your gut vs logic and emotion

07:00 – When your gut knows before your mind does

08:00 – Decision #2: Investing in yourself and your life

09:20 – Viewing life decisions like investments

11:00 – Compounding habits and delayed gratification

13:40 – Building discipline and staying consistent

16:00 – Avoiding burnout: when investment becomes obsession

18:10 – Balancing heart, logic, and fear when making changes

20:00 – Outsourcing thoughts vs trusting your gut

22:30 – Avoiding confirmation bias when seeking advice

24:40 – The “30-second rule” for feeling emotions

26:30 – Learning to self-regulate and sit with thoughts

29:10 – The power of changing your stimulus

31:00 – Figuring out your 20s: lessons so far

33:00 – Pivotal breakups, growth, and perspective shifts

36:00 – How heartbreak shaped honesty and alignment

39:00 – Redefining goals in your mid-20s

41:30 – Why goals should be based on feelings, not outcomes

43:10 – The shift from external success to internal alignment

45:10 – Freedom vs structure: finding the right balance

48:00 – Prioritising peace and rewriting your own life path

50:00 – Investing in yourself before anyone else

52:00 – The “100% rule” in friendships and relationships

54:40 – Wrapping up: honesty, investment, and living aligned

#PersonalGrowth #Mindset #LifeAdvice #genzpodcast