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McKenna Sweazey is an experienced global marketer and Web3 expert, having worked for brands such as YSL, Google, and the Financial Times. Her focus is taking marketing best practices and applying them to Web3 opportunities for brands. 

She runs metaXmoda, a marketing consultancy that helps brands develop their plans and implementation strategies for harnessing Web3. We talk about what is and isn't the metaverse, what the value of decentralization is, what Web3 means, and whether or not NFTs have staying power.

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