About This Episode:

In Episode 4 of The Potentializer, Lance Edwards sits down with small apartment investor Shelly Schilson for a candid, vulnerable, and powerful journey of transformation. From a one-two punch of a cancer diagnosis and job loss to owning a notorious 13-unit former motel, Shelly shares how she rebuilt from the ground up—both financially and personally.

She reveals the mindset shifts that took her from “I’m just a bookkeeper” to a confident investor scaling toward 100+ units. Along the way, you’ll learn how faith, grit, and the courage to evict toxic tenants turned a cash-flow drain into a stabilized asset. If you've ever felt unqualified or overwhelmed, this episode shows how to potentialize adversity into growth, impact, and legacy.

In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI.

With two decades of real estate experience, Lance shares why the traditional real estate coaching model is outdated—and how the future lies in collaborative platforms, small apartment investing, and unlocking untapped potential in people, properties, and partnerships.

Whether you're just getting started or scaling your portfolio, this episode sets the stage for smarter, legacy-driven wealth building.

In Episode 3 of The Potentializer, Lance Edwards breaks down the essential mindset shift from owning isolated properties to building scalable small apartment businesses through platforms. He explains why the one-man-band landlord model leads to burnout and plateau, and reveals how adopting a platform approach — leveraging systems, partnerships, AI, and credible teams — unlocks sustainable growth and freedom. Featuring real-life stories from his network and a glimpse into his own transformation, Lance equips listeners with the tools and mindset to multiply their impact, income, and authority by building scalable platforms rather than just chasing deals.

In Episode 2 of The Potentializer, Lance Edwards explores the outdated and exhausting model of the 'one-man-band landlord' and introduces a smarter, scalable alternative: the Small Apartment Symphony. Drawing from real examples and his own journey, Lance illustrates how collaboration, platforms, partnerships, and AI create the leverage necessary to scale without burnout. Whether you’re just getting started or already in the game, this episode lays out the structure needed to grow your income, authority, and freedom—without doing it all alone.

In this episode, host Lance Edwards delves into the world of small balance loans for multifamily properties with guest expert Jack Pomerantz from Walker Dunlop. Jack explains the benefits and features of these loans, including non-recourse terms, interest-only payments, and loan amounts ranging from $1 million to $7.5 million. He also details the eligibility requirements for properties and borrowers, emphasizing the importance of stabilized occupancy and borrower financials. Additionally, Jack highlights the advantages of partnering with experienced investors and accessing Fannie Mae and Freddie Mac's small balance loan programs. The discussion offers valuable insights for those new to small multifamily investments and looking to scale up.

In this episode, Lance Edwards explores the vital role of private money in real estate success with expert Alan Cowgill. Alan shares his journey from corporate America to private lending, explaining the difference between private and hard money lenders and offering tips for finding private lenders. He also discusses deal structuring and provides a free e-book for new and seasoned investors. Tune in for valuable insights to elevate your real estate investing game.

Listen to this concise excerpt from Lance Edwards' weekly Apartment Wealth Nuggets webinar, conducted LIVE with Q&A.  Quick shortcuts to small apartment investing.

Listen to this concise excerpt from Lance Edwards' weekly Apartment Wealth Nuggets webinar, conducted LIVE with Q&A.  Quick shortcuts to small apartment investing.