Solo Practice Business Mastery

The Power and the Danger of FREE | Ep 009


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World famous marketer and author Dan Kennedy calls “FREE” the most powerful word in the English language.
However, “FREE” can be a cruel mistress. Many health and wellness business owners resort to using “free” to bring in new clients – but over-use of this powerful tool can literally erode away your profits until nothing remains.
What’s even worse is that, if you’re not careful, you can actually make it LESS likely that someone is going to buy from you because you’ve offered them something for free. This can be an incredibly difficult thing to navigate around.
However, when used correctly, “FREE” can accelerate the growth of your business like nothing else. In fact, Will Harlow has used “free” in his physiotherapy practice so effectively that he has been able to attract 10x more client leads willing to pay high prices since he started using his own powerful “FREE” offer.
As always, this episode is jam-packed with actionable tactics and strategy to help you avoid the pitfalls and the dangers of “free”, while also teaching you how to use this powerful tool to sky-rocket your business success!
In this episode, you’ll learn:
>> How Will used FREE to grow his physio business (4:40)
>> Key Mindset: Is ANYTHING really free? (6:52)
>> What can happen when you misuse the power of FREE (10:02)
>> Danger #1 – Loss of trust from past and future clients (12:18)
>> Danger #2 – Devaluing your core service (17:50)
>> Danger #3 – Inability to back-track (22:23)
>> Power #1 – Builds up the “taste” for your services (28:32)
>> Power #2 – Demonstration of expertise (31:44)
>> Power #3 – To build a bridge (34:58)
>> How to get more help for your “FREE Strategy” – and get your hands on my free marketing coaching series (39:43)
Get Your Hands On Our Free Giveaways
Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below: fasttracktofullybooked.com/
Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:
fasttracktofullybooked.com/marketing/
Questions?
Shoot me an email: [email protected]
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www.facebook.com/groups/healthcaremarketingmastery/
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Solo Practice Business MasteryBy Will Harlow