Struggling to convert your email list into loyal clients? Lisa Klein, business coach and email strategist, teaches coaches and service providers how to fix common email marketing mistakes that quietly cost them clients.

In this episode, Kristi and Lisa discuss why generic lead magnets don’t convert, how misalignment between freebies and paid offers sabotages sales, and the vital role of clear, strategic marketing funnels to guide prospects smoothly from awareness to commitment. Lisa shares practical advice on crafting irresistible lead magnets, building trust through consistent, authentic email nurture sequences, and evolving your marketing as your business grows.

You’ll learn:

• Why a great lead magnet must align with your core offer and ideal client
• The dangers of attracting freebie seekers who don’t convert
• How to build a marketing funnel that bridges freebies to paid offers
• Tips for teaching clients to nurture rather than hard sell through emails
• The value of testing, refining, and evolving your lead magnets over time
• Why multiple lead magnets can be a smart strategy as your business grows
• How strategic marketing rooted in audience understanding drives sustainable growth

If you’re ready to unfudge your marketing, build real audience trust, and turn leads into clients, this episode offers actionable insights to get you started.

Connect with Lisa Klein:

• LinkedIn: Lisa Klein
• Website: lisakleinco.com

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com