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On this episode, authenticity takes the spotlight as we explore what it means to provide genuine care and high-quality service in the hospitality industry with Ken McGarrie and Mark Braver of Fifty/50 Consulting.

Listen to an inspiring story from a West Coast resort that showcases the power of meticulous staff training in creating sincere guest interactions. We also shed light on the challenges small, family-run restaurants face when expanding, stressing the importance of embedding authenticity into training and company culture. 

This episode celebrates the true essence of hospitality, highlighting the 50-50 Group's remarkable COVID-19 initiatives and recognizing industry leaders for their contributions.