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The Power of Branding and Marketing With the CUSO M3 Group
Building a powerful brand starts with understanding who you serve and why you exist.
In the latest episode of the Members First Mindset podcast, hosts Dan Daggett, Chief Strategy Officer at Credit Unions First, and Melanie Munsey speak with two marketing leaders transforming how credit unions connect with their communities:
Tiffany Dowling, CEO of M3 Group, brings 23+ years of credit union marketing expertise and shares her journey from independent agency owner to CUSO leader. Melissa DeMott, Senior Client Strategist at M3 Group, leads their innovative pod system that delivers dedicated marketing teams to credit unions nationwide.
They reveal how their M3 Method—Magnify, Motivate, Mobilize—helped Credit Unions First grow from 17 LinkedIn followers to nearly 1,000 in one year. They show how authentic branding rooted in research creates lasting member connections and drives measurable growth.
Ready to transform your credit union's marketing? Contact M3 Group at M3group.biz
Want to keep more, earn more, and serve better? Discover how Credit Unions First helps credit unions grow stronger communities at creditunionsfirst.com.
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By Credit Unions FirstBuilding a powerful brand starts with understanding who you serve and why you exist.
In the latest episode of the Members First Mindset podcast, hosts Dan Daggett, Chief Strategy Officer at Credit Unions First, and Melanie Munsey speak with two marketing leaders transforming how credit unions connect with their communities:
Tiffany Dowling, CEO of M3 Group, brings 23+ years of credit union marketing expertise and shares her journey from independent agency owner to CUSO leader. Melissa DeMott, Senior Client Strategist at M3 Group, leads their innovative pod system that delivers dedicated marketing teams to credit unions nationwide.
They reveal how their M3 Method—Magnify, Motivate, Mobilize—helped Credit Unions First grow from 17 LinkedIn followers to nearly 1,000 in one year. They show how authentic branding rooted in research creates lasting member connections and drives measurable growth.
Ready to transform your credit union's marketing? Contact M3 Group at M3group.biz
Want to keep more, earn more, and serve better? Discover how Credit Unions First helps credit unions grow stronger communities at creditunionsfirst.com.