Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Power of Buying Modalities.

• Discover the definition and significance of buying modalities in the sales process.    

• Learn about the four key buying modalities: competitive, spontaneous, methodical, and humanistic.    

• Understand how each modality influences buyer behavior and decision-making.    

• Find out how to identify and target different buying modalities in your marketing efforts.    

• Explore the importance of tailoring your sales approach to resonate with each modality.    

• Gain practical tips and strategies for optimizing your sales process to cater to diverse buying preferences.