Sponsored by Sigma Software

Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as a major obstacle to swiftly building new technology.

Katherine emphasizes the importance of communication and building trust to achieve alignment. She also highlights the complexities of tech integrations and M&A, and the need for clear communication and shared objectives.

Finally, Katherine discusses the significance of in-person events for building trust and fostering relationships in the industry.