Most people don't fail on social media because they're bad at it — they fail because they quit right before it starts working.

In this episode, John Highley breaks down the real power of consistency and why daily posting is the fastest way to build leverage, authority, and inbound work — especially in competitive markets like PDR.

John shares real examples from:

• Building Kingdom Power Life from almost zero followers to massive reach

• Growing a local Tactical Dent brand in one of the most saturated PDR markets in the U.S.

• What actually happens behind the scenes of social media algorithms when you show up every day

• Why platforms intentionally delay results to test commitment

• How consistency creates feedback loops that refine your content naturally

• Why branding, logos, and phone numbers can actually hurt your reach

• The mindset shift required to keep posting when it feels like "nothing is happening"

If you've ever felt stuck, discouraged, or unsure what to post — this episode will reset your perspective and give you the confidence to commit, execute, and let time do the heavy lifting.

Consistency isn't sexy. But it's undefeated.