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In today's marketplace, it's no longer enough to think ABOUT your customer. To compete and win, you've got to think LIKE your customer.

In today's thought-provoking episode, you'll be introduced to key principles of shopper psychology and their impact on decision-making and purchase behaviour. Through experience, examples, and stories, your host Tracy Wilson and special Guest Dr. Chris Gray Will discuss how factors such as attention, motivation, emotion, and biases can have positive or negative repercussions for sales and marketing effectiveness. Tune in as we unlock and share strategies you can actually use to improve your effectiveness in attracting, engaging, and motivating customers to buy now.

 🌟Topics Discussed in this Episode🌟
 5:57     How to Create the Difference Between You and Your Competitor
 9:55     Buyer Behavior
 16:02   Consumer Myths
 19:06  Motivation and underlying psychology are relatively stable overtime
 23:22   Meeting our need for certainty and security
 26:34   Sales & Marketing insights
 27:17  It's important to know that emotional reactions or emotional responses are inevitable
28:46   Your customer is going to engage emotionally, with your brand, your product, your advertising,
32:55  Consumer Myth: Consumers lie

🤝Connect with Dr Chris Gray🤝
 https://www.linkedin.com/in/drchris/
🌎www.thebuycologist.com

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
14 Day Live Show Launch Accelerator https://freedomseekhersway.com/lsla

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