In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy’s Frozen Custard & Steakburgers, discusses the brand’s evolving marketing strategies amid its rapid growth, with over 60 new locations slated for 2025. Erin dives into Freddy’s data-driven approach to menu innovation, which reflects customer preferences, and the impressive growth of their loyalty program, which now has nearly 4 million app users.

She also explores how digital marketing transforms franchisee engagement and enhances customer experience. Reflecting on her journey as CMO, Erin shares valuable insights on the power of mentorship, the importance of building strong relationships with franchisees, and her leadership development.