The episode 11 of the Adam Loveridge: Job Calls Podcast, Adam discusses the importance of creating a comprehensive marketing ecosystem for home services businesses transitioning from commercial to residential work. He emphasizes the need for a strong digital presence, including an optimized website and Google Business Profile, to support advertising efforts. Adam explains how combining tactics like Google Ads, retargeting, and CTV advertising can increase brand awareness and lead generation, ultimately improving SEO performance and driving business growth.

Timestamp:

00:00 - Introduction to Marketing Ecosystem

03:41 - Importance of Digital Presence

09:55 - Google Ads vs Local Services Ads

15:25 - Retargeting Strategies

20:59 - CTV Advertising Benefits

25:47 - Brand Traffic and SEO Impact

29:17 - Comprehensive Marketing Strategy

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