If you need to change minds, make documentaries. Documentaries have the unique power to cause significant attitude and belief change. For example, the documentary, Food Inc., has caused thousands of people to change their eating habits. Why do documentaries have this power? Because they signal to the audience that everything in the documentary is truthful and transparent.

In this episode, I will be talking about some pros and cons, how the medium itself is the message, and end with a statement about ethics. Two weeks from now, I will talk about how a film and story impacts your brain.

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