Want to stand out in a crowded tech market? It starts with thinking differently.

On this episode of The Growth Focus Podcast, Gary Lafferty interviews Ted Harrington, ethical hacking expert, author of Hackable, and leader at ISE.

Ted shares his journey of using founder-led marketing, educational authority building, and problem-solving over selling to grow his cybersecurity business—even in one of the most competitive fields.

Learn how writing a book, delivering a TED talk, and thinking like a hacker can help you grow your tech consultancy faster, stronger, and with more authority.

Links:

• Ted Harrington’s Website: https://tedharrington.com
  

• Growth Focus: https://growthfocus.io
  

️ Chapters:

• 0:00 Introduction

• 2:00 What is Ethical Hacking?

• 5:00 Standing Out in Crowded Markets

• 9:00 Writing Hackable and Delivering TED Talks

• 12:00 Changing Mindsets and Breaking Industry Norms

• 16:00 Overcoming Fear in Founder-Led Marketing

• 20:00 Why Founder Stories Drive Growth

• 24:00 Scaling Talent in Services

• 27:00 Solving vs Selling: The Big Growth Shift

• 30:00 Final Advice for Tech Founders
  

Takeaways:

• How to use education to differentiate your services
  

• Why founder visibility matters more than ever
  

• How to reframe fear and step into authority
  

• Lessons in real-world growth vs. theory
  

Follow The Growth Focus Podcast for weekly interviews with tech founders and CEOs on business growth, leadership, and scaling in today's noisy markets.

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