The holidays are here—our calendars are full, our phones are buzzing, and our feeds are overflowing with festive photos and year-end promotions. But beneath the hustle, what most of us are really craving is connection.

In this solo episode, Ruthie breaks down what authentic engagement truly means and how it can build real community on social media. Not the “drop an emoji and disappear” kind of engagement—the kind that creates conversations, strengthens relationships, and reminds your audience that there’s a real human behind the feed.

You’ll learn the difference between inbound and outbound engagement, how the algorithm actually interprets your relationships, and why DMs and thoughtful comments matter more than ever. Ruthie also shares how tools like ManyChat can support—not replace—real connection, and how small gestures of humanity can stand out during a busy, emotional time of year.

If you’ve ever wondered how to show up on social without burning out, this episode will help you build connections with clarity, generosity, and intention.

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@ruthie.sterrett
@theconsistencycorner