Episode #202: The Power Of Heart-Centered Marketing

Join us today as Colleen Interview's Kamila Gornia on Take the Leap. In this episode, we dive deep into the concept of building something bigger than ourselves and how to create sustainable business foundations that allow for true freedom and impact.

Here are three key takeaways from our enlightening conversation:

1. Thought Leadership Over Sales Pressure: Kamila emphasizes the importance of thought leadership in attracting clients. Instead of relying on traditional sales calls, she advocates for a pull marketing approach. Potential clients are drawn to you through your content and philosophy. This shift not only reduces burnout but also allows for a more authentic connection with your audience. Remember, it’s about sharing your message and letting it resonate with those who align with your values.
2. The Heart Behind Hustle: Kamila built her brand on the idea that business should be about making a positive impact, not just chasing profits. She shared a pivotal moment when she realized that working with clients solely focused on making money didn’t align with her values. The heart behind hustle is about creating meaningful connections and helping others while also achieving financial success. It’s a reminder that our motivations matter and can shape the way we do business.
3. Attracting the Right Clients: One of the most powerful insights from our discussion is the importance of attracting clients who resonate with your mission. Kamila shared that 95% of her clients are women, likely because of the heart-centered approach she embodies. By being authentic and clear about your values, you naturally draw in those who are aligned with your vision. This alignment leads to more fulfilling and productive working relationships.

To connect with today’s guest: Kamila Gornia

https://www.instagram.com/heartbehindhustle https://heartbehindhustle.com/

To connect with the host: Colleen Biggs

https://colleenbiggs.net/ Consider Colleen to speak at your next event or host your next Business retreat! Join the Leap Community so you can Step Into the Spotlight, be seen, be heard and be visible today! https://colleenbiggs.net/community/ Subscribe to our podcast for more amazing episodes https://podcasts.apple.com/us/podcast/take-the-leap/id15033595 Join us for the NEXT Empower & Elevate Conference November 15th https://colleenbiggs.net/empower/

Thank you to our Sponsor of today's show: Ally Spine Center

What sets our office apart from other offices is our focus and expertise in treating degenerative spinal conditions including disc disease, bulging/herniated discs, spinal stenosis, neuropathy, sciatica, pain, tingling and numbness in the arms/hands or legs/feet as well as severe and chronic neck pain and headaches. We specialize in corrective care, not just the treatment of symptoms with physical medicine modalities. In many cases, pre and post-images are used to help determine the structural improvement of the spine.

If you're someone who has been suffering from neck or back pain, spinal stenosis, sciatica, or other pain conditions, and you haven't experienced chiropractic in an integrative, corrective care office, please call us and we will make an immediate appointment for you to see if we can get you back to living at your best. You can reach Ally Spine Center at 480-809-4700 and be sure to visit us online https://www.allyspinecenter.com/