This week Dawn sat down with Suzanne Shade, the creative strategist, and founder of Bare Hands. Bare Hands is a nail wellness brand based in San Francisco. Susanne shares why it is essential to her to create a healthier space in nail care by offering methods that are free of plastic-based paints, gels, and solvents. She and Dawn discuss leveraging product-led value to build a strong community in a booming market.

Resources talked about in this episode

Guest website - https://barehands.us/ 

Guest social media - IG: https://www.instagram.com/bareyourhands/ TT: https://www.tiktok.com/@bareyourhands

This week Dawn shares all her knowledge about building your brand. She talks about how important it is to have a brand identity that draws in your ideal customer and leaves them with a lasting impression. Dawn shares some examples of existing brands that are instantly recognized and some brands that use emotion to target their audience. She even sneaks in a few actionable tips you can start using right away to help build your brand’s identity!

Resources talked about in this episode

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

Last month Dawn went on a trip, with Meta, to Washington DC to speak to our nation’s leaders about data privacy and the impact that it has on digital marketers as well as small business owners. She talks about how she explained, to government officials, the importance of using data when it comes to advertising for small businesses. Dawn worked with other advocates to push the conversation in a productive way. While the discussion of data privacy in marketing isn’t over, Dawn feels that she left her government officials with a better understanding of the benefits of data when it comes to marketing.

Resources talked about in this episode - 

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn sat down with Web3 expert, McKenna Sweazy, to get a better understanding of Web3 and how it will play into digital marketing. McKenna shared how she started in fashion and how that led her to Web3 consulting. They explore how email marketing will evolve in the world of Web3 and AI and how to use these tools in your business. Check out this week’s episode for more details on the content visual overload that is coming our way soon. 

Resources talked about in this episode -

McKenna's website - metaxmoda.substack.com, metaxmoda.com

Follow McKenna on social media - @metaxmoda

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn sat down with the partners of Avoila, an incredible organic skincare brand. Kristy and Grace share how they formulated their nourishing face oil and how they’ve navigated the partnership piece of building a business together. They discuss their background in advertising and how that has helped them along the way. Kristy and Grace explain how they strive to educate their customers on the ingredients and the value that brings to their product and their audience. Check out this week’s episode to learn more about the ups and downs of being in the organic beauty industry!

Resources talked about in this episode -

Guest website - Avoila.com 

Guest social media - 

• Instagram 

• Linked In 

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn meets with eComm fashion expert and entrepreneur, Kelly Garcia. They discuss the benefits of learning from customer feedback and reviews and how those interactions can help build a better product. Kelly shares her advice for early entrepreneurs and how progress is always better than perfection. Check out this week to learn what areas of business are important to invest in first as an eComm entrepreneur.

Resources talked about in this episode: 

Guest website - https://momperromper.com/

DISCOUNT CODE: DIGITALDAWN15

Guest social media - @momperromper

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn learns about the ins and outs of being a subscription box entrepreneur. Stephanie Philpot, owner of Eczema Sample Store, sat down to share how she found herself on her entrepreneurial journey. Having worked with over 60 skincare brands since she started, she shares how she broke barriers into the sampling world. Check out this week’s episode to learn the logistics and behind the scenes details of running a subscription box. 

Resources talked about in this episode -

Stephanie’s website - https://eczemasamplestore.com/

COUPON CODE: digitaldawn ($10 off your first order)

Follow Stephanie on social media: @eczemasamplestore

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn dives into all things AI. While there are various different types of AI tools available, Dawn explores the tools that will have an impact on content creation and marketing. From ethical concerns to ways it will accelerate the content creating process, Dawn discusses the issues she predicts could develop over time. Check out this week’s episode to see just how accurate and instant AI tools can be.

Resources talked about in this episode -

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn sat down with CEO of SimplyNoted and former NFL player, Rick Elmore to discuss the art of mastering patience as an entrepreneur. Rick shared how SimplyNoted has evolved over time and how he created the handwriting component that makes his brand stand out. Dawn and Rick shared their experiences with business competition and how it will only make your business better. As Rick stated, it’s important to become better, not bitter. 

Resources talked about in this episode -

Guest website - https://simplynoted.com

Coupon Code: 1FREE

Guest social media - https://www.linkedin.com/in/rick-elmore/

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn meets with Founder of Roaring Angel, Reagan Allen. She is a full time college student by day and business owner and fashion designer by night. Dawn and Reagan discuss how Roaring Angel was born during the height of the pandemic and how it has grown to be the company it is today. Reagan also shares how important it is to ask for help in whatever capacity you need it when starting a business and how being transparent about her journey has proven to be so valuable to the integrity of her brand.

Resources talked about in this episode - 

Visit the Roaring Angel website - roaringangel.com

And use PROMO CODE - DIGITALDAWN10

Follow Reagan on social media - 

IG: @shoproaringangel

FB- @shoproaringangel

TikTok- @roaringangel

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies

Book a call - https://digitaldawnagency.com/discovery-call/