Do you struggle on telling the brutal truth to your prospects in a sales conversation? And wondering if it might hurt the sale or the relationship?

In this episode of the Make More Sales Podcast, Jim talks about why full transparency can make your prospects commit more into buying from you even if the truth doesn’t sound good all the time.

Make sure to watch until the end of the video to discover and fully understand the metric of a successful conversation and getting your hooks dialed in.

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0:00 - About Jim Padilla & Gain the Edge

0:55 - You don't have to master the art of being a sales guru.

5:00 - What's at stake if you're not clearly connected to the truth

5:43 - What your prospects are not telling you

12:06 - What to remember when you tell the brutal truth to your prospect

12:38 - What you don't need in a sales conversation

15:26 - The metric of a successful sales conversation (SNIPPET)

16:04 - What's the truth that you need to be telling in a sales conversation?

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