If you want to see more great content like this, make sure to subscribe and ring the bell so you will get notified whenever we post a new video. And don't forget to rate and review the show on Apple Podcasts.   To know more, please visit: https://jimp360.com/#vcard

A lot of people in the business world are using different platforms to market their businesses. However, one platform that is often overlooked is podcasting. Although it may seem like a new concept, podcasting has been around for over a decade. 

Let’s welcome our guest for today, the host of the One Big Tip Podcast, Jeff Mendelson! With a focus on lead generation and ROI-based efforts, Jeff also manages a full-service digital marketing agency where he focuses on creating comprehensive digital marketing campaigns for new and established businesses.

Key Take Aways:

🟢Importance of creating your own platform.

🟢 Use podcasts to meet people and to increase your authority as a host and for the guest.

🟢Podcast is a tool for lead generation.

🟢Using a 20-min episode will give you a lot of content. You can use all social media platforms, creating posts and different blogs.

Podcasting is a great way to connect with potential customers and clients. It allows you to share your story and build trust with your audience. When done correctly, podcast marketing can be a powerful sales tool. 

Follow Jeff:

https://jeffmendelson.com/

Most entrepreneurs just put their heads down and do what they’re good at without knowing the real purpose behind what they're doing.

And if you don't know what's driving you, you’ll end up stuck in a trap!

You could wake up one day 20 years later and realize that you are still in the exact same spot you started. 

And NO ONE wants to see you end up like that!

So, if you need help getting clear on where you are right now, where you want to go, what's the gap, and how to close it, then listen to this podcast here.

We’re going to talk about how you can be an extraordinary entrepreneur beyond your imagination.

Key Takeaways:

🟢 personal development is the best investment you can make as an entrepreneur

🟢 in order to succeed, you have to know what drives you

🟢 if you want to be extraordinary, you have to be clear and committed to where you want to go

Follow Ryan Horn:

Website: https://www.coachryanhorn.com/home1637901533384#

FB: https://www.facebook.com/groups/becomeaking

Podcast: https://extmanpodcast.com/

Connect with the Gain The Edge CEO and keeper of our vision, Jim, at https://jimp360.com/#vcard where you will find anything and everything about GTE.

Content is the new salesperson!

You're sure to get the results you want if you use the right words and medium to effectively target your ideal clients.

Learn how to create compelling content that will win you more prospects and close more sales from our Sales Strategist, Debbie Peck, in Part 2 of our Ultimate Guide to the Prospect Journey.

Key Takeaways:

🟢 Being overly salesy is a major turn-off, so you must learn to make your pitch in a more natural way.

🟢 Diversify your content to keep your message current and fresh.

🟢 Consistency is key!

Inspired by what you've heard and eager to learn more from Debbie? Here's how you can connect with her.

Email: [email protected]

Twitter: debbiempeck

If you want to see more great content like this, make sure to subscribe and ring the bell so you will get notified whenever we post a new video. And don't forget to rate and review the show on Apple Podcasts.  

 To know more, please visit: https://jimp360.com/#vcard

Warning - tough economic times ahead.

And it’s going to be incredibly challenging for small businesses, which often find themselves struggling to stay afloat when the economy takes a turn.

But here’s the thing: it doesn’t have to be that way.

Best-selling author and serial entrepreneur, Sean Castrina, join us in our podcast as he talks about how you can weather the storm if:

🟢 you’re willing to put in the time and effort required to succeed, 

🟢 you have enough foresight to plan for unforeseen circumstances, and 

🟢 you're willing to learn from and be inspired by those who have not only been there and done that, but also succeeded!

Key Takeaways:

🟢 Nobody got anywhere by sitting around and complaining. If you want your business not only to survive but thrive amid the economic downturn, you’ve got to hustle!

🟢 Nothing beats planning! If you want to triumph over the proverbial rainy days, you must begin preparing long before the downpour begins.

🟢 No one has the monopoly on the best and brightest ideas. To reach the mountain top, you need to surround yourself with people who will inspire you to keep moving forward.

Whether you're just getting started or are already in the thick of it, you'll discover incredible insights in this episode of our Sales Team Ready podcast that will help you overcome the challenges that will inevitably arise as you grapple with the realities of an economic downturn.

Connect with Sean Castrina:

Website:  https://seancastrina.com/

Facebook: https://www.facebook.com/seancastrinapage

LinkedIn: https://www.linkedin.com/in/seancastrina/

Twitter: https://twitter.com/seancastrina

If you want to see more great content like this, subscribe and ring the bell so you will get notified whenever we post a new video. And don't forget to rate and review the show on Apple Podcasts. 

To know more, please visit: https://jimp360.com/#vcard

There’s no question that the business environment continues to shift every single day.

This rapidly changing environment is already one thing. Another issue is dealing with problems such as the pandemic, the energy crisis, and inflation - all of which may impact your business directly or indirectly.

In such trying times, how can you continue to grow and have any hope of increasing profitability?

One word keeps popping up in our conversations with so many other business visionaries: innovation.

To survive, a company must innovate. This essentially means that as things change, so should the way you run your business.

Stubbornly continuing what you’ve become accustomed to doing day after day can lead to stagnation, as these actions may no longer be effective in a post-pandemic recovering market, for example.

If you stick to your pre-planned product but it does not address your customers' current concerns, why will they buy into what you are offering?

If you want to improve your growth and increase your profitability, especially during lean times, you must empathize with your customers. Listen to them.  Understand their concerns. Determine what their issues are. Addressing these with an appropriate product or service will put you in a better position to close sales.

Listen in as a results-driven entrepreneur, consultant, and profit engineer Antonio Thornton discusses how to scale your business and increase profitability by remaining relevant and making a significant impact.

Follow Antonio Thornton:

➡️ Link to his website: timebankgps.com

➡️ Facebook: https://facebook.com/antoniothornton

➡️ LinkedIn: https://linkedin.com/antoniothornton

Connect with the Gain The Edge CEO and keeper of our vision, Jim, at https://jimp360.com/#vcard where you will find anything and everything about GTE.

Key Takeaways:

🟩 You can't do sales and services the same way for the rest of your life. This was especially true during the pandemic. Those who innovated not only survived but thrived because they changed with the times.

🟩 So what are your customers experiencing right now? That is what you should focus on, particularly when creating a sales pitch or copy. When you empathize with your clients, you'll be more sensitive with your words and you remain relevant.

🟩 Your product or service should be always in line with what your customers want right now. Exude confidence when they are uncertain. Show ways to achieve peace of mind when they are fearful. Discuss how to thrive during lean times when they share their concerns about the impending recession. It is crucial to be relevant when it comes to making or increasing sales.

If you want to see more great content like this, make sure to subscribe and ring the bell so you will get notified whenever we post a new video. And don't forget to rate and review the show on Apple Podcasts. 

To know more, please visit: https://jimp360.com/#vcard

You don’t just roll the dice when it comes to closing a sale.

And with the impending recession casting a long shadow, we simply cannot afford to rely on the chance if we are to keep our heads above water.

This is why business owners must successfully plan and lead the prospect journey. We must have a fail-safe process in place that will successfully guide our potential clients through the buyer's journey stages of awareness, engagement, consideration, purchase, post-purchase, and even future re-engagement.

For a prospect journey to work, there are a couple of things we need to consider:

🟢 What are our customers considering while evaluating whether they will opt-in or not?

🟢 How can we incentivize them to take the next step?

🟢 Which areas do we need to improve on to boost customer experience and engagement?

🟢 What can we do to entice them not only to complete the purchase but to return and re-enter the purchasing process?

We know there’s so much to unpack that’s why we have our Sales Strategist, Debbie Peck, to break it down for us on this week’s podcast!

Join us as Debbie talks about how to effectively plan and lead a prospect journey from effectively communicating with your ideal client to closing that sale and creating future opportunities for re-engagement.

Key Takeaways:

🟢 There are numerous factors that potential customers consider when deciding whether or not to opt-in. Understanding and addressing these factors will help us close the sale time and time again.

🟢 You must have a clear and consistent voice if you want to be understood. The only way to accomplish this is to target your message to that one ideal client.

🟢 Your prospect timeline must be ready long before the customers make their final decision. This way, you won't be caught off guard when they do opt-in, and you'll come across as the expert that you are.

If you want to see more great content like this, make sure to subscribe and ring the bell so you will get notified whenever we post a new video. And don't forget to rate and review the show on Apple Podcasts. 

To know more, please visit: https://jimp360.com/#vcard

✔️ Grandmas Know Best!

What’s the best advice your grandma gave you?

Grandmothers are many things to those of us fortunate enough to know them - a friend, a storyteller, a confidant, someone who loves us despite our flaws, and a source of wisdom.

It is from this frame of mind that we welcome Brandon Neely of Grandma's Wealth Wisdom to this week's podcast, where he discusses how Grandma's wisdom can help you build your wealth.

Brandon Neely is an entrepreneur, Profit First and Bank On Yourself Professional, and the co-host of Wealth Wisdom Financial Podcast with his wife Amanda Neely.

Brandon founded and managed Overflow Coffee Bar, L3C from 2008 through 2018. 

Now, they share their experiential knowledge through podcasting and through developing personalized financial strategies for individuals and couples and profitability strategies for businesses.

If you are ready to:

✔️increase your net worth;

✔️balance your saving and spending; and

✔️make a genuine difference

…but don't know where to start, this episode is for you! 

Follow Brandon here:

https://linktr.ee/grandmaswealthwisdom

Connect with the Gain The Edge CEO and keeper of our vision, Jim, at https://jimp360.com/#vcard where you will find anything and everything about GTE.

Key Takeaways:

✔️ Entrepreneurs who pay themselves too much or too little can hurt the growth of their businesses. It is essential that business owners be honest with themselves and figure out which type of entrepreneur they are so that they can make the necessary changes to grow their business.

✔️ Grandma’s Wealth Wisdom encourages business owners to simplify their financial goals in order to reduce risk. Begin by saving for rainy days and then investing in something that you are certain about. Both are important, especially when the economy is unstable. Minimizing spending while making safe investments through conservative ventures can help businesses survive and grow even during difficult times.

✔️ It's not enough to save because it won't work. You have to invest. Not just any kind of investment, but a smart and practical one — like on life insurance.

Think of the STILL Method as a new beginning. A way to take hold of your financial future and banish uncertainty at the same time. An easy, step-by-step process to give you the tools you need to manage your finances like a pro. Learn more about it in this podcast!

If you want to see more great content like this, make sure to subscribe and ring the bell so you will get notified whenever we post a new video. And don't forget to rate and review the show on Apple Podcasts. 

To know more, please visit: https://jimp360.com/#vcard

Going from planning a launch to organizing the actual event itself on D-Day can be a stressful process.

We get that. We’ve been in your position before.

This is exactly why we developed the ultimate event launch roadmap. It's a tried-and-tested method of anticipating potential roadblocks ahead of your launch and having effective plans in place to mitigate them.

Ever since implementing this roadmap, we've had one successful launch after another with a lot less stress.

Here’s the good news! Since YOUR success means so much to us, we're going to share the exact same roadmap with you.

On today’s featured podcast, we are joined by our Sales Event launch expert and Beyond The Peak podcast host David Paré, as he discusses The Roadmap to a Successful Launch.

Prepare to channel the right energy and implement the right strategies to pull off the best event launch ever! Head on to watch the full video.

Connect with Jim, Global Impact Strategist of Gain The Edge and keeper of our vision, at https://jimp360.com/#vcard where you will find anything and everything about GTE.

Key Takeaways:

🟩 A person who is not grounded on purpose will get easily overwhelmed with the minutiae that comes with planning and executing an event launch.

🟩 Shoot for the stars. This means that when you envision the number of participants you'd like to participate in the event, expend your energy to achieve a lofty goal rather than a conservative, baseline number.

🟩 Every single person has a zone of genius so do what you love to do and ask help from another to help you do what you don’t.

🟩 There are many ways to achieve your purpose. Do not stick with just one strategy.

What if we told you that you can overcome any setback or roadblock you are currently facing, flip the narrative, and move on to achieve exponential success?

Would you believe it or would you be overcome with doubt?

In today's podcast, we'll take a deep dive into the mind-body connection to better understand how our thought energy can propel us to success or, if we're not careful, away from it.

We will be joined by Brian Dalmaso, The Global Wealth & Mindset Expert and 7-figure CEO of multiple companies. In this conversation,  we'll learn how his first company went from $1 million in revenue to $10 million in just 12 months precisely by changing his mindset.

We cannot continue to ignore the immense power of our thoughts:

✅ They shape our actions.

✅ They keep us going.

✅ They remind us WHY we do what we do.

Simply put, if you want to grow rich, you must first think rich. The most successful people live, breathe, and think about success. When you program your mind to be in sync with your intended results, achieving them will not be far behind.

Connect with the Gain The Edge CEO and keeper of our vision, Jim, at https://jimp360.com/#vcard where you will find anything and everything about GTE.

Key Takeaways:

✅ We are capable of consciously shifting our mindset to match the frequency of our desired results, which will then drive our body to success in whatever form it takes: exponential revenue growth, amazing relationships, or even a healthy lifestyle. We are propelled by the force of our thoughts!

✅ Untangle yourself from the how and focus on the what. It is essential to identify WHAT you want to accomplish specifically. When you know where you want to go, getting there becomes a lot easier.

✅ The big C word - Change - is the link between where you are now and where you want to go. If you want to achieve exponential growth, you have to move!

✅ Putting a revenue target on paper can be a life-changing process but there is power in words. Give it a try! One day, you, too, will look back and say, "Yes, I achieved that and so much more."