In this episode, Executive Director Jana Adams talks with Andrea Walker, Vice President of Marketing and Administration at Sumter EMC (GA), and Rachel Hawkins, Chief Communications Officer at Sam Houston Electric Cooperative (TX), to explore the power of insights from Touchstone Energy’s new Cooperative Advantage Report — our latest national research initiative launched in 2025.

In just seven minutes, Andrea and Rachel share:

• How easy it was for their co-ops to participate in the study
• Practical ways they’re applying the findings to strengthen member relationships
• Why member feedback is transforming communications, planning, and long-term engagement.

Packed with actionable ideas, this episode is a must-listen for any co-op looking to deepen member connections and drive strategic growth. Tune in now!

Hosted and produced by Jana Adams, Executive Director, Touchstone Energy® Cooperatives. Edited by Rafael Fernandez, Creative Producer.