In this episode of Behind the Brand, hosts Taylor and Kelly of Moxie Creative discuss the importance of blending digital and traditional marketing strategies for small businesses. They explore how integrated campaigns can create a cohesive story that reaches audiences in multiple ways. The team is joined by Michael Nelson to delve into the evolution of digital marketing and its relationship with traditional methods. Key topics include the history of digital and traditional marketing, effective tactics for small business marketing, and the importance of a well-rounded strategy. The episode emphasizes the need to meet audiences where they are and to use a variety of marketing tools for the best results.

00:00 Introduction to Integrated Marketing

00:32 Meet the Hosts and Guest

00:52 Diving into Integrated Campaigns

01:55 Traditional Marketing Explained

03:42 The Evolution of Digital Marketing

07:43 Combining Digital and Traditional Strategies

10:50 Challenges and Solutions for Small Businesses

12:16 The Power of Integrated Marketing

12:37 Choosing the Right Marketing Tactics

13:15 Digital vs. Traditional Marketing

13:48 Targeting Your Audience Effectively

14:41 Case Study: Marketing for a Hop Farm

16:23 The Importance of Strategy in Marketing

18:29 Traditional Marketing Favorites

19:34 The Value of Tangible Marketing Materials

20:37 Conclusion and Final Thoughts

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