In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward.

About the guest

Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision.

Resources

• Lenny’s Podcast: https://www.lennyspodcast.com/
• The Marketing Book Podcast: https://marketingbookpodcast.libsyn.com/
• Thrivable website: https://thrivable.app/

Contact Adam

• LinkedIn: https://www.linkedin.com/in/azandman/
• Email: [email protected]