The Dallas Fort Worth metroplex is one of the most consolidated self-storage markets in the country, and what is happening there is a preview of where a lot of other markets are headed.

In this episode of The Power of More Podcast, Travis Morrow, CEO of Storelocal, sits down with Alejandro Munoz, Sr. Account Executive at Tenant Inc., who came to self-storage from Gartner and lives in the DFW market he covers.

The number that frames the whole conversation: REITs own 38% of the facilities in DFW but 56% of the square footage. They get into why the square footage number is the one that matters, what Public Storage's $1.5 billion acquisition of 52 DFW facilities did to every operator around them overnight, and why occupancy can sit at 90% while rates keep sliding.

They also cover the unit sizes taking the most pricing pressure and the ones holding steady, why the price war is the most common and most expensive mistake independents make in this market, and the one thing [GUEST] tells every DFW operator to do this week before touching their rates.

Travis closes on the inverse of the headline stat. If REITs hold 38% of the facilities, the rest of the market is still independent. Under one flag, with ownership intact, that is the largest brand in Dallas Fort Worth.

Learn more about Storelocal Storage at storelocal.com.

In Episode 3 of The Power of More Podcast, Travis Morrow, CEO of Storelocal, sits down with Lance Watkins, founder of Tenant Inc. & Storelocal; Pam Domingue, a 20-year operator running facilities in California and Hawaii; and Drake Schmid, a first-time developer who built ground-up at Lake of the Ozarks.

The question on the table: how do independent operators compete with REITs without selling out?

They get into the real pressure points — insurance costs, supply inflation, and what collective buying power actually does to your P&L. Lance draws a hard line between a collective and a corporate takeover. Pam and Drake share what it looks like on the ground when the Storelocal advantage shows up in a market where Public Storage or Extra Space is the neighbor.

The conversation ends where it has to: the two things every independent operator needs to survive the next decade, and why going it alone is no longer a viable strategy.

35 minutes. No fluff.

Learn more about Storelocal Storage at storelocal.com.

In Episode 2 of The Power of More Podcast, Travis Morrow, CEO of Storelocal, sits down with three Storelocal Storage operators at completely different stages — Dane Elefante, COO of Platinum Storage Group with 40+ facilities across eight states; Pam Dominique, a 20-year operator running facilities in California and Hawaii; and Drake Schmid, a first-time developer who built ground-up at Lake of the Ozarks.

The question on the table: is the investment in Storelocal Storage worth it?

They get into the real numbers — organic leads, P&L allocation, lifetime tenant value, and what it actually costs to compete with the REITs without the brand and technology behind you. Drake breaks down how he ran an 84,000 square foot facility with one manager from Puerto Rico for a month. Dane explains why Platinum turns down third-party management contracts when properties won't join Storelocal. Pam talks about letting go of a brand she built herself.

Three different operations. Three different markets. Same conviction.

Learn more about Storelocal Storage at storelocal.com.

In the inaugural episode of "The Power of More," Travis Morrow, CEO of Storelocal, dives into the complexities of managing a newly acquired storage facility. Joined by industry veterans Dane Elefante and Lance Watkins, our panel explores the challenges and opportunities that come with transforming a mom-and-pop storage operation into a competitive market player. They discuss the importance of modernizing management practices, implementing advanced technology, and leveraging strategic partnerships to maximize revenue. Whether it's upgrading from spreadsheets to sophisticated software or launching awareness campaigns, the group shares insights on how to effectively manage and grow your storage business. Tune in to learn how to turn potential pitfalls into profitable ventures in the self-storage industry.