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The power of neuromarketing
Do you have a more masculine achievement impulse brain or a more feminine utopian impulse brain? Neuroscience has discovered how to market differently to each type. Your type effects your decisions and how you feel about the world. Understanding the differences between each is vital when it comes to marketing but it is also super helpful to understand when navigating your personal relationships.
Katie Hart is passionate about providing insight into our brains, and using that knowledge to help people understand themselves better. She has been running her own neuromarketing business for almost 14 years now, working with clients such as Dove, Honda and Lloyds Bank in that time. She has recently completed her MSc in Applied Neuroscience and is a well known speaker, both nationally and internationally, on ways neuroscience can be applied within marketing.
In this episode:
- How Katie completed her MSc (The Master of Science) while homeschooling her 2 daughters during lockdown (1:55)
- Katie discovered her passion for neuromarketing fifteen years ago where she was able to combine her skills in marketing and psychology (4:45)
- Gender difference in marketing and how most campaigns were targeted at the more masculine brain which only served half the market (6:50)
- The masculine achievement impulse brain is more about competition and the feminine utopian impulse brain is about creating what is best for everyone (8:24)
- How attitudes to risk in both brain types differ (17:00)
- Which brain types match best in relationships (19:00)
- The drive behind achievement can sometimes be utopian principles, like in Katie's case (24:00)
- Tips on how to target your marketing effectively (26:00)
- Testing the engagement of the Uk government standard messaging during covid lockdowns with both brain types (32:18)
- Changing the lights on the Tokyo subway reduced suicide by 74% is an example of how our brains are impacted by so many subtle changes (35:40)
- How eyes are structured differently in male and female and why that is. (38:05)
Connect with Katie
https://katiehart.co.uk
https://www.linkedin.com/in/aboutkatiehart/
https://www.instagram.com/neurokatiehart/
https://twitter.com/NeuroKatieHart
Connect with Rania
- Website
Hosted on Acast. See acast.com/privacy for more information.
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By Rania Kurdi
5
1616 ratings
Do you have a more masculine achievement impulse brain or a more feminine utopian impulse brain? Neuroscience has discovered how to market differently to each type. Your type effects your decisions and how you feel about the world. Understanding the differences between each is vital when it comes to marketing but it is also super helpful to understand when navigating your personal relationships.
Katie Hart is passionate about providing insight into our brains, and using that knowledge to help people understand themselves better. She has been running her own neuromarketing business for almost 14 years now, working with clients such as Dove, Honda and Lloyds Bank in that time. She has recently completed her MSc in Applied Neuroscience and is a well known speaker, both nationally and internationally, on ways neuroscience can be applied within marketing.
In this episode:
- How Katie completed her MSc (The Master of Science) while homeschooling her 2 daughters during lockdown (1:55)
- Katie discovered her passion for neuromarketing fifteen years ago where she was able to combine her skills in marketing and psychology (4:45)
- Gender difference in marketing and how most campaigns were targeted at the more masculine brain which only served half the market (6:50)
- The masculine achievement impulse brain is more about competition and the feminine utopian impulse brain is about creating what is best for everyone (8:24)
- How attitudes to risk in both brain types differ (17:00)
- Which brain types match best in relationships (19:00)
- The drive behind achievement can sometimes be utopian principles, like in Katie's case (24:00)
- Tips on how to target your marketing effectively (26:00)
- Testing the engagement of the Uk government standard messaging during covid lockdowns with both brain types (32:18)
- Changing the lights on the Tokyo subway reduced suicide by 74% is an example of how our brains are impacted by so many subtle changes (35:40)
- How eyes are structured differently in male and female and why that is. (38:05)
Connect with Katie
https://katiehart.co.uk
https://www.linkedin.com/in/aboutkatiehart/
https://www.instagram.com/neurokatiehart/
https://twitter.com/NeuroKatieHart
Connect with Rania
- Website
Hosted on Acast. See acast.com/privacy for more information.