Episode #127: The Power Of Online Presence

Join us today as Colleen Interview's Iris Goldfeder founder of ICG Development and Consulting LLC  on Take the Leap. Iris is not only a passionate entrepreneur but also a dedicated advocate for social issues and community development. She's the president of Unmasking Lafayette, a local nonprofit organization that she co-founded with her friend Michelle Zaremba. Together, they're making a real difference in their community.

During our conversation with Iris, we delved into the importance of having a strong online presence for your business.  As she wisely pointed out, "If you're not online, you're not an option."  So, if you're a business owner looking to thrive in the digital age, this episode is an absolute must-listen.

Here are three key takeaways from our conversation with Iris:

1. Marketing is essential: Iris emphasized the need for a solid marketing plan to drive revenue in your business. Without it, you're simply leaving money on the table. So, if you haven't already, it's time to work with a marketing expert who can help you create a strategy tailored to your business goals.

2. Community involvement matters: Iris's dedication to social issues and community development is truly inspiring. She highlighted the importance of giving back and being actively involved in your local community. By doing so, you not only make a positive impact but also build meaningful connections that can benefit your business in the long run.

3. Online presence is non-negotiable: In today's digital world, having a strong online presence is crucial. Iris stressed the fact that being visible online is a prerequisite for success. So, if you're not already leveraging platforms like LinkedIn, Instagram, and Facebook, it's time to get started. And don't forget to mention that you heard about Iris on our podcast when reaching out to her.

To listen to the full episode and gain even more valuable insights from Iris, head over to our podcast now.  And remember, sharing is caring! If you know another small business owner who would benefit from this episode, be sure to spread the word and share the podcast with them.

To connect with today’s guest: Iris Goldfeder

https://www.linkedin.com/in/igoldfeder/ facebook.com/gasstovecreative https://www.instagram.com/gasstovecreative/

To connect with the host: Colleen Biggs

https://colleenbiggs.net/ Consider Colleen to speak at your next event! Join the Leap Community so you can Step Into the Spotlight, be seen, be heard and be visible today! https://colleenbiggs.net/community/ Subscribe to our podcast for more amazing episodes https://podcasts.apple.com/us/podcast/take-the-leap/id1503359524 Come join us for our next Thrive & Prosper Business Planning Retreat November 1st-5th! Early Bird Tickets on sale through September 31st. https://colleenbiggs.net/thrive/ Also we are hosting a one day conference Empower & Elevate for women here in the Phoenix area on March 22nd, check out the conference and secure your spot here. https://colleenbiggs.net/empower/

Thank you to our Sponsor of today's show: Phoenix Drone Pros

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