There are 700,000 out there to be on. And last year Google made podcasts searchable. So you can type in any subject with the word "podcast" behind it and instantly find the ones you want to be on.
Why should you guest on podcasts: It's easy. It's the best place to practice sharing your message. It will prep you for speaking.
What makes a great interviewer? They can carry the conversation, they can keep it going and they make the guest look and sound great.
You can attract clients by sharing your message on podcasts. But do your research first. Listen to an episode. Use that info when you apply, so they know how your message will help enhance theirs.
Be a great guest - it's your job to promote the host and the show, and make them look great. Be a great storyteller and not a sales person.
Small podcasts are GREAT places to share your message, even more than the big ones sometimes.
Remember, we are teaching and entertaining on a podcast. You can help create an awesome show, and develop a great reputation as a guest, a guest other podcasters will want on their show!